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Cathy Goodwin, Ph.D.

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Professional Services Marketing

January 2, 2023 By CathyG 1 Comment

Moving to the New Year: 3 Things To Take To 2023

Images by Roven Images on Unsplash.

 

[Read more…] about Moving to the New Year: 3 Things To Take To 2023

Filed Under: also in medium, Professional Services Marketing Tagged With: Professional Services Marketing

December 29, 2021 By CathyG 2 Comments

How faking the personal touch will make your marketing less productive.

Photo by Wendy Aros Routman on Unsplash
[Read more…] about How faking the personal touch will make your marketing less productive.

Filed Under: Copywriting Tips Tagged With: Copywriting, Professional Services Marketing

December 21, 2021 By CathyG Leave a Comment

5 Tips For A Cool Lead Magnet To Get More HOT Prospects in Your Pipeline

Image by Miikka Luotio on Unsplash.

magnetYou probably already know this: The best way for service businesses to keep targeted prospects in the pipeline is to grow your optin list and mail to them regularly. To motivate website visitors to sign up so you can grow your optin list, you’ll need a giveaway (often called a lead magnet). Here are some tips to create a cool lead magnet so you’ll motivate more subscribers and ultimately get more clients for your service business.

What’s the title of your lead magnet? Post in the comment section!

Filed Under: Copywriting Tips, web4course, website marketing Tagged With: Professional Services Marketing

July 19, 2021 By CathyG 2 Comments

Why You Can’t Attract Clients With Your Mentor’s Story

Image by Rudy and Peter Skitterians from Pixabay.
[Read more…] about Why You Can’t Attract Clients With Your Mentor’s Story

Filed Under: Brands and Branding, Professional Services Marketing Tagged With: Professional Services Marketing

July 15, 2021 By CathyG Leave a Comment

How To Tell A Personal Story Without Sacrificing Your Personal Brand

Photo by Sage Friedman on Usplash.
[Read more…] about How To Tell A Personal Story Without Sacrificing Your Personal Brand

Filed Under: Professional Services Marketing, storytelling Tagged With: Copywriting, Professional Services Marketing

April 25, 2021 By CathyG Leave a Comment

Get This Number Before Beginning Your Website Makeover

Image from Pixabay on Pexels.

[Read more…] about Get This Number Before Beginning Your Website Makeover

Filed Under: website marketing Tagged With: Professional Services Marketing

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