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Cathy Goodwin, Ph.D.

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Professional Services Marketing

March 16, 2021 By CathyG 7 Comments

3 Ways To Make Your Content Come Alive With Color

[Read more…] about 3 Ways To Make Your Content Come Alive With Color

Filed Under: also in medium, Brands and Branding Tagged With: Professional Services Marketing

January 31, 2021 By CathyG Leave a Comment

Stand Out From The Crowd By Telling Stories

[Read more…] about Stand Out From The Crowd By Telling Stories

Filed Under: Copywriting Tips Tagged With: Copywriting, Professional Services Marketing

December 8, 2020 By CathyG Leave a Comment

5 Unexpected Ways A Simple Form Can Grow Your Business

[Read more…] about 5 Unexpected Ways A Simple Form Can Grow Your Business

Filed Under: Copywriting Tips Tagged With: Professional Services Marketing

September 3, 2020 By CathyG 2 Comments

Why Your Mentor’s Path To Success Will Be A Disaster For You

Photo by Austin Distel on Unsplash.

[Read more…] about Why Your Mentor’s Path To Success Will Be A Disaster For You

Filed Under: Professional Services Marketing Tagged With: business strategy, Professional Services Marketing

July 22, 2020 By CathyG Leave a Comment

Serious Marketing Tips From Stand-Up Comedy

microphonewithlightsI’d been taking improv classes for a couple of years and when Philly Improv added a stand-up comedy class, I signed up. (Actually, I thought about it, and then my friends pushed me.)

In my former life as a college professor, I entertained students every day.
And when I give live talks to corporate audiences, I use a lot of humor. But these are captive audiences who appreciate any diversion from the business at hand. Doing a live stand-up comedy performance would be the real test. It was the number one item on my bucket list. [Read more…] about Serious Marketing Tips From Stand-Up Comedy

Filed Under: Online Marketing Strategy Tagged With: Professional Services Marketing

April 16, 2020 By CathyG Leave a Comment

For more productive networking, replace your elevator speech with an elevator story.

elevator speech with storytelling for small business marketing

[Read more…] about For more productive networking, replace your elevator speech with an elevator story.

Filed Under: Financial Services Copywriting Tagged With: Copywriting, Professional Services Marketing

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