Guest Post from MichelePW: Here’s yet another indication that there’s no reason to spend hundreds (let alone thousands) of dollars on SEO specialists. In fact, these SEO experts can actually harm your rankings.
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy.
“I chose that word because it’s a good SEO keyword,” they say.
Ah. It may be a good SEO keyword but it’s certainly not a good people word.
But before I get too far down this path, let me give you all a little background info. SEO stands for Search Engine Optimization. What that means is you make your website and other online copy “search-engine friendly” so the search engines will rank you high for your chosen keywords. (Like on the first page when someone does a search for that keyword.) [Read more…] about Guest Post: Spiders or Peeps? Why Writing for SEO Can Hurt Your Website Rankings