Others leave me baffled. Their LinkedIn profiles give no indication of what they do with their business, let alone why we should connect.
The secret to writing a compelling LinkedIn profile isn’t about digging into your past or your passions. It’s more about figuring out who you’d like to reach and telling them how you can give them something they’re willing to pay for. It’s less about you than about what you do for the reader. [Read more…] about LinkedIn Profiles Don’t Have To Be Dull