Like many people who are active on LinkedIn, I get many messages from my contacts – and sometimes from people with whom I have no connection.
Often these messages are helpful and enjoyable – the “good.” The senders become new connections and sometimes clients.
Others invite me to sample some complimentary ebooks, videos, or programs. Those are “okay,” if they’re not overdone and if you’re in the target market.
And every so often I get a message that’s an outright sales letter. It’s bad enough if someone’s doing a hard sell on LinkedIn, but they sometimes add insult to injury with sloppy, lazy copywriting.
This video explains the three types of messages – and how to transform the “ugly” to the “good.” Please reply to this message to let me know what you think!