Cathy Goodwin, Ph.D.

Social Marketing: Blogs

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LinkedIn Profiles Don’t Have To Be Dull

pencilstandingoutSince I started writing LinkedIn posts, I get more requests to connect on LinkedIn. Some people make it easy to say yes because they have clear, engaging LinkedIn profiles.

Others leave me baffled. Their LinkedIn profiles give no indication of what they do with their business, let alone why we should connect.

The secret to writing a compelling LinkedIn profile isn’t about digging into your past or your passions. It’s more about figuring out who you’d like to reach and telling them how you can give them something they’re willing to pay for. It’s less about you than about what you do for the reader.  [Read more…] about LinkedIn Profiles Don’t Have To Be Dull

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Video: Copywriting To Generate Leads on Linked In

Slide01Like many people who are active on LinkedIn, I get many messages from my contacts – and sometimes from people with whom I have no connection.

Often these messages are helpful and enjoyable – the “good.” The senders become new connections and sometimes clients.

Others invite me to sample some complimentary ebooks, videos, or programs. Those are “okay,” if they’re not overdone and if you’re in the target market.

And every so often I get a message that’s an outright sales letter. It’s bad enough if someone’s doing a hard sell on LinkedIn, but they sometimes add insult to injury with sloppy, lazy copywriting.

This video explains the three types of messages – and how to transform the “ugly” to the “good.” Please reply to this message to let me know what you think!