Many of my clients get frustrated with web developers who take way too long to build a website. One client waited for months…and then another few months because the developer decided, “We need a new platform.” Their business stays on hold while they wait … and wait.
They also get frustrated with designers who seem reasonable and then explode into action. I once sat next to a business owner at a networking breakfast. She told me, “Thirty bucks an hour seemed like a great deal! Then I got a bill for $4000.”
These days I recommend that you create your own beautifully designed website yourself, without a webmaster. It may seem like a lot of work but once you’ve caught on, you can put up a site in minutes. That’s what I do for my own clients in the Website Express Program.
Often clients begin a consultation by saying, “I want a website just like this person. He’s so famous – I’m sure he’s got the keys to success!” Or, “I like this website from a competitor. Can we set up mine to look the same?”
Sometimes this approach makes a lot of sense. But sometimes the business you admire is at such a different stage, or targets such a different market, that this request just doesn’t make sense.
Even veteran business owners and marketers fall into this trap. They know they need a makeover and figure they can take advantage of the experiences of others.
The most successful websites begin with your experience. What feels right to you? Do you feel you’re trying to reach someone else’s goals?