The phrase “Turn your website into a lead generation machine” sounds a mite sales-y but in fact, that’s what most business owners hope to get from their websites: visitors come in and get transformed into live leads via sign-ups and opt-ins.
In fact, lead generation components have become the core of successful websites. By way of analogy, you might admire a car’s upholstery, GPS and smooth styling, but the vehicle won’t do you much good till you add an engine.
Like most car parts, lead generation components – including your landing page and forms – aren’t built to last forever. The Internet changes and so does your business. So these components are not “over and done” once you take delivery of your website. To get more subscribers, you need to keep making changes. That means replacing the “work hard” rule with “work smart.
You’ll find two ways to work smart: hire help or find tools to DIY. [Read more…] about 4 Tools To Keep Your Website Generating Leads … And More Leads