Video: Why The Best Copywriters Are Really Ghost writers

A few weeks ago someone sent me a message, “Do you do ghostwriting? We need a press release and an ebook.”

I hadn’t thought about it before but in some ways a lot of copywriting is ghostwriting plus.

And often you might wonder, “If you write the copy, will my message sound authentic – will it sound like me?”

Here’s a video to answer those questions. The links may no longer work. My website is http://CathyGoodwin.com
and you can learn more about consultations here.

What do you think – are copywriters ghosts? And why does professional copywriting sometimes seem even more authentic than copy written by the original business owner?