White Papers From
Cathy Goodwin

Don’t be misled by people who say white papers are dead. What they mean is, old stuffy white papers are long gone. Nothing will replace well-written white papers when it comes to engaging your clients and educating them to understand what’s special about your solution.

Today even your most buttoned-up B2B clients want their information served up with style: stories, engaging examples, and even a dash of passion.

But your audience won’t compromise on substance. When they’re just a click away from accessing a factoid, you’ve got to give them something to think about. Frame a problem in a new way. Suggest solutions they’d never stumble on by doing a Google search. Provoke them to innovate. And skip the sales, fluff and hype.

So why hire me to be your white paper writer?

Professional, prolific writer. Written everything from case studies, to books, to hundreds of online articles, to published feature articles, newsletters … even humor columns.

Experienced researcher. Over 20 years as an college professor and researcher (“Holy cow – they’re still citing my papers!”). Statistics, data and numbers go with the territory.

Superb simplifier. Translating your techno-geek processes into the language techno-phobes will love.  Credentials for book smarts (MBA, Wharton School. Ph.D., UC Berkeley) and the street smarts from doing stand-up comedy at open mics.

Deadline fanatic. Getting ready for a special presentation and need something fast? Let’s talk.

What’s next? Send a message via my contact page or direct email to cathy (a) cathygoodwin.com