Craft a message that hits home with the clients you really want to work with.
Find the words to energize a tired audience and inspire them to join your community of raving fans.
I’m Cathy Goodwin. For over a decade I've been helping small business owners and independent professionals grow their businesses with a big online presence.
Many of my clients want to incorporate storytelling into their marketing. They keep getting advised to tell Hero's Journey stories. The truth is, you don't need a hero's journey ... and you probably shouldn't tell that story if you do.
Heroic marketing means you're bold, brave and confident -- but also totally professional and true to your own values.
The best way to take your marketing from ho-hum to heroic? Tell stories.
But you can't just pull out any story and expect Cinderella-style magic. In fact, Cinderella stories can be fatal to your marketing. And you don't need a hero's journey to make your marketing more efficient, more profitable ... and more fun.
Often solo-preneurs who have sought help elsewhere find that a consultation with me brings the missing piece -- the direction, action steps and clarity that energizes their marketing.
Click on the right orange button to learn about how we can work together -- with or without stories -- to answer your "next step" questions, figure out what's missing ... and be ready to share your story, on your own terms... even if you're not a hero.