"Without Your Story, Your Marketing Might As Well Be A Classified Ad"

You're a small service-based business. You're good at what you do. You help your clients achieve results they'd never dared to dream about. 

But does your marketing get your audience involved, so they don't just hire you ... they join your story? 

Do they say things like: 

"You get me! I feel like we're on the same page." "You're my go-to person for this service: I'm accepting no substitutes." "A lot of people do what you do...but you're the only one who does it your way." "I knew right away I wanted to hire you...and I'm glad I did."  

I'm Cathy Goodwin. My clients come to me when they want to combine professionalism with promotion. But they (and I) refuse to believe that "professional" means being as conventional and boring as a pinstripe suit. 

When you add me to your team, you get a copywriter who's also a storyteller. And you need both. 

Without copywriting, your offer is just another bright shiny object worth zero dollars ... even if it does everything the client wants and more. Copywriting creates a connection between your offer and your audience...and motivates your best prospects to feel comfortable saying "yes" to you. 

But without your story, your copy becomes a bunch of hard-working words that just do their job. There's no fire. No energy. No "you."  

Your story helps you nail "that branding thing" effortlessly, so your copy sends a clear, consistent message. You become credible and likeable...and your audience begins to see themselves transformed by your offer.  

"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.  

"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."  

-- Alina Frank, Results-Oriented Coaching 

As a copywriter, I've spent the last ten years helping clients communicate their value by telling stories. I've discovered many surprising ways for stories to boost sales, simplify your marketing...and make it more fun, too.  

If this sounds good to you, let's get started!  

Book a one-time session or connect with me to discuss longer projects. 

cathy goodwin: copywriting, storytelling and digi

I'm Cathy Goodwin, a copywriter, strategist, and storyteller. I've been marketing online for over a decade, working with clients in service industries to get more clients and sell more information products.  

It all starts with your story...a very special kind of story. Download this workbook and discover how to brand your small service-based business.  

What's Your Business Story?  

"I want to get more clients and grow my business...and maybe find the story that transforms my copy from a classified ad to a conversion engine."  

Claim my 90-minute no-risk consultation. Expect surprises, "aha" moments, and an action plan that delivers results

Learn more. 

"I want to wrap my brilliant offer in words that will captivate, persuade, and motivate people to take action." 

In other words, you want high-converting copy. Want coaching to DIY? Review of your draft? Start from scratch done-for you? 

Copywriting helps you get better results without increasing your traffic. Let's do it!  

"I want to build my skills and become a better marketer."

Choose from these easy-access online training programs to build your storytelling, marketing and copywriting skills...even become a copywriter yourself! 



Business storytelling isn't a Cinderella story, a campfire story ... and definitely NOT a bedtime story. 

To learn more about what makes a great business story and what should be tossed on the campfire, download my ebook, Grow Your Business One Story At A Time. Click here to order through Amazon.



When you need a speaker who combines solid information with a dynamic presence, let's talk. 

I speak on topics related to storytelling, business writing and online marketing, in-person or via webinar. Custom workshops and training can be arranged. 

Click here to get started. 


cathy goodwin speaker speaking