They’ve seen it all. They aren’t impressed by razzle-dazzle graphics. They won’t believe the same old promises everybody makes.
But sadly, many business owners are afraid of being pushy. So they go to the other extreme. They send out bland, timid messages.
So most websites tiptoe along without ever reaching the heart of their target market. A visitor who thinks “blah!” will disappear faster than you can jog across the room.
You need a strategy to establish a connection to your visitors, communicate your value and motivate prospects to buy. Instead your messages …
… Never get read (because they’re overwhelmed by graphics, videos and things that flash, buzz and sing)
… Tell an outdated story for the business you started five years ago (but doesn’t reflect who you are today)
… Stay hidden from customers because you don’t want to go through the hassle of yet another website makeover.
… Underwhelm your prospects because your sales letter needs that extra piece of sizzle
… Get buried under me-too, cookie-cutter copy that doesn’t show exactly why you’re special, unique and just plain fabulous!
The good news is… There’s no need to tiptoe.
You can face the stiffest competition with a strong marketing message that moves clients right to the “buy now” line… without sacrificing six months of time, insulting clients with hyped-up promises or maxing out your credit cards.
My name is Cathy Goodwin and I work with smart service business owners. They want marketing that’s as professional as the services they deliver. They want to keep things simple, get right to the point and get the job done with a minimum of fuss so they can serve clients who value what they offer.
If you relate, you’re in the right place. Grab one of my free ebooks on the right, spend time on my blog, get to know me and let me know when you’re ready to take action.