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Red Herrings Aren’t Just for Murder Mysteries

Copywriting Tips

Red Herrings Aren’t Just for Murder Mysteries

ByCathyG May 12, 2026May 12, 2026

How one irrelevant detail can sink a business story

What Business Storytelling Can Learn From the Murder Mystery

Copywriting Tips

What Business Storytelling Can Learn From the Murder Mystery

ByCathyG May 7, 2026May 7, 2026

The Case of the Mismatched Mentor

Professional Services Marketing

The Case of the Mismatched Mentor

ByCathyG December 4, 2025January 3, 2025

Copywriting Tips - storytelling

How Your Storytelling Voice Can Inspire and Strengthen Your Brand Message

ByCathyG August 2, 2025August 9, 2025

The question copywriters hear most often: “Can you make it…

entrepreneurship means you get more clients with copywriting communication

Professional Services Marketing

“Are prospects becoming afraid to talk to us?”

ByCathyG August 1, 2025August 4, 2025

“The Real You:” Insights From Improv Acting

also in medium - storytelling

“The Real You:” Insights From Improv Acting

ByCathyG July 31, 2025August 4, 2025