Cathy Goodwin, Ph.D.

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How Storytelling Can Make Your Marketing More Productive

Many business owners see a limited role for storytelling: captivating your audience. Or they see storytelling as a way to introduce themselves, usually with a “how I conquered the odds to get here” story

Even more: A lot of business owners see storytelling as the right-brained “fun” part of the business. They look to the left-brained strategy, copywriting and planning when it’s time to become more productive and go make some money.

The truth is, when you start telling business stories, you’ll accomplish more by doing less. You may not realize what’s happening at first because you’re also feeling less stressed and having more fun. 

My website, training programs and consultations are designed to give you the best stories to fit your strategy. They won’t be the same stories you tell around the campfire or on a coffee date with your new BFF. They’re definitely not bedtime stories.

They’re strategic stories.

If this sounds like something that would help you and your business, let’s talk.

Here’s how we help clients use stories to simplify their marketing and transform your results.

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Discover your client's backstory.

Your most important story isn't your story. It's the story behind your client's motivation to hire you.

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Demonstrate your authority

Position yourself as the go-to person, expert and authority ... without coming across as arrogant or sleazy. The best story to do this may not be the most obvious...and it's probably not a "be vulnerable" rags-to-riches story.

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Build a standout brand

Brand with a framework designed specifically for small service businesses. You need to show up consistently as YOU - with a story that fits your brand and differentiates you from the competition.

Rock It!

Create the magic moment when their story meets your story – and your client realizes you’re the answer to a prayer.
Contact Us Today

How I Can Help

 The Strategic Intensive – A consultation to nail your brand, strengthen your message, find your story or close any gap in your marketing. We can review your existing content or blueprint your next website or sales letter. It’s like a “Borrow My Brain” session with extras.

Copywriting – Done For You or Done With You. Many business owners want to write their own copy. But some just don’t have time and some just don’t want to.

I offer done-for-you copywriting as well as coaching to help you write copy that gets the competition wishing they could hire your copywriter.

Training programs – You can choose form several home study courses where you work at your own pace. I’m available to hold custom training for your group or organization.

Do you have questions? Contact me today with the details of your project. You can leave a message by completing my contact form or text to 215-650-7275 Be sure to include your email if you’d like a reply. 

What Others Say

  • I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
    Anneke Krakers
    Results-Oriented Coaching
  • Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.
    Alina Frank
    efttappingtraining.com