Discover The Small Business Marketing Advantage To Increase Your Conversions, Sales, And Productivity
Telling a story will give your marketing an important advantage over the competition.
Telling the RIGHT story will feel like you’re gaining an unfair advantage in a competitive market.
Storytelling for business isn’t the same as storytelling for campfires and bedtime.
It’s not just a way to engage, captivate, or entertain your audience. My clients are small business owners who learn to use storytelling strategically to get more clients.
Here’s how we help clients use stories to simplify their marketing and transform your results.
Can you find your client's story
Your most important story isn't your story - it's the story your clients bring when they show up. You need to understand their journey and the baggage they've carried along the way.
Demonstrate your authority
Position yourself as the go-to person, expert and authority ... without coming across as arrogant or sleazy. The best story to do this may not be the most obvious...and it's probably not a "be vulnerable" rags-to-riches story.
Build a standout brand
We've identified 5 story archetypes specifically for small service businesses. You can't brand like a bg beer company. You need to show up consistently as YOU - with a story that fits your brand and differentiates you from everybody else in town.
What Others Say
I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
Anneke KrakersResults-Oriented Coaching
Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.