Freelance Copywriter|Strategist Based in Philadelphia Creating Authority Content For Small Service Businesses and Independent Professionals 

For established small business owners who want to make more sales and attract more clients. Mostly I offer freelance copywriting, strategy support, and training in the finance, tech, executive coaching, and personal growth industries.  

You might be seeking answers to questions like:  

  • How do I convince prospective clients I deliver great stuff (even though it's tough to explain what I do and how they'll benefit)?  
  • They say I should be telling stories in my business. Frankly, it sounds ridiculous. I'm not about to open up and get vulnerable. Show me how to tell stories that SELL.  
  • How can I create an online personality that's the Real ME: recognizable, confident, and professional (without coming on strong like Tony Soprano or being a cheery Miss Congeniality)?  

I've been able to help my clients...

...get more *targeted* leads from websites and landing pages  

...get known as The Authority with well-written white papers, blog posts and articles  

...get more visitors to say "yes" to their offers 

...eliminate the cringe factor that arises when you know you've got weak, lukewarm copy that positions you as a boring look-alike who blends into the crowd.  

You can get started here: 

Content Strategy Consultation

 215-650-7275 or

From my LinkedIn recommendations:  

"Cathy is a total pro. Her writer's instinct is dead-on and she knows all the tricks of the trade to make sales copy "land." - Amy McGlinn

"Dr. Goodwin is brilliant at explaining how to effectively use storytelling in marketing small businesses." - Terri Brown 



About Cathy Goodwin

cathy goodwin: copywriting, storytelling and digi

As a copywriter and strategist, I've spent the last ten years helping clients grow their businesses with strong copy, a distinctive brand and a story that sells.  

As a former college professor, I'm often asked to transform complex concepts into conversational copy. And I totally understand the need to balance professionalism with persuasion when creating your marketig materials. 

Let's see how we might work together! Complete this application to set up a short phone call or send me a message.. We'll have a quck phone call or email exchange to explore the best ways we can work together to help you reach your marketing goals. 

What Others Say

"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.  

"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."  

-- Alina Frank,

"I had just launched a new business and knew I needed a new story and message.  

"In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive."  

-- Anneke Krakers, Results-Oriented Coaching