Small Business Owners, Entrepreneurs, Corporate Executives and Independent Professionals:
You probably know that stories have become the most important tool in your marketing kit. You'll need stories for your website, blog, presentations, networking events, testimonials, speaker bios and even your brand and message.
You've heard it before: Stories are powerful. So telling the wrong story can powerfully impact your bottom line ... the wrong way. Telling the right story can transform your marketing and your business.
I teach my clients to use storytelling strategically, to support their business goals and activities. Stories can captivate your audience and make marketing more fun, but they can do much more...when you know what stories to tell, how to tell them, and where to use them for maximum impact.
Some of my clients have ...
... spent a small fortune with branding consultants ... until they learned how storytelling would help them nail their brand and strengthen their message
...gotten stuck trying to explain complex technical or financial concepts ... until we came up with a concept story that resonated with their audience
...put their website makeover project on hold for months ... until they learned how stories would strengthen their message and deliver instant credibility
...dreaded going to networking events until they learned how to replace their standard elevator pitch with a compelling, truthful story
...given up on using stories speeches and websites ... until they realized they didn't need a rags-to-riches "vulnerability" story
You can get started here:
If you're ready to dive in, sign up for the Story Consultation.
If you'd like to explore further, leave a message at 215-650-7275
or visit http://cathygoodwin.com/contact
As a copywriter and strategist, I've spent the last ten years helping clients grow their businesses with strong copy, a distinctive brand and a story that sells.
As a former college professor, I'm often asked to transform complex concepts into conversational copy. And I totally understand the need to balance professionalism with persuasion when creating your marketig materials.
Let's see how we might work together! Complete this application to set up a short phone call or send me a message.. We'll have a quck phone call or email exchange to explore the best ways we can work together to help you reach your marketing goals.
"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.
"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."
-- Alina Frank, efttappingtraining.com
"I had just launched a new business and knew I needed a new story and message.
"In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive."
-- Anneke Krakers, Results-Oriented Coaching