Strategic Copywriting To Get More Clients and Grow Your Business
It's not enough to bring traffic to your website. Once visitors arrive, you need strong, persuasive copy to motivate them to take action.
But many service-based business owners worry about sounding sales-y. They want strong copy without coming on too strong. They don't want to be Tony Soprano.
So they go the other way. They demand a Miss Congeniality message: humble, eager to please, and so nice they scare people.
The truth is, your clients want you to be confident and persuasive. After all, you're the expert! When you tiptoe around your selling points, they keep waiting for the other shoe to drop.
The best way to strike a balance? Find a signature story to stand out from the crowd, build trust with your audience and actually make marketing easier.
I'll help you find your story, strengthen your message and implement content that attracts your ideal clients. You come across as a credible, knowledgeable pro...and you make it really easy for prospects to say "yes" to your offers.
As my clients like to say, "It doesn't feel like marketing!"
If you'd like to explore the ways we might work together, send me a message. We'll work out the details by an email exchange or a 15-minute phone call.
When you're ready to begin, check out the risk-free Story Consultation.
"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.
"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."
-- Alina Frank, Results-Oriented Coaching
As a copywriter and strategist, I've spent the last ten years helping clients grow their businesses with strong copy, a distinctive brand and a story that sells.
As a former college professor, I'm often asked to transform complex concepts into conversational copy. And I totally understand the need to balance professionalism with persuasion when creating your marketig materials.