How Storytelling Can Make Your Marketing More Productive
Many business owners see a limited role for storytelling: captivating your audience. Or they see storytelling as a way to introduce themselves, usually with a “how I conquered the odds to get here” story
Even more: A lot of business owners see storytelling as the right-brained “fun” part of the business. They look to the left-brained strategy, copywriting and planning when it’s time to become more productive and go make some money.
The truth is, when you start telling business stories, you’ll accomplish more by doing less. You may not realize what’s happening at first because you’re also feeling less stressed and having more fun.
My website, training programs and consultations are designed to give you the best stories to fit your strategy. They won’t be the same stories you tell around the campfire or on a coffee date with your new BFF. They’re definitely not bedtime stories.
They’re strategic stories.
If this sounds like something that would help you and your business, let’s talk.
Here’s how we help clients use stories to simplify their marketing and transform your results.
Discover your client's backstory.
Your most important story isn't your story. It's the story behind your client's motivation to hire you.
Demonstrate your authority
Position yourself as the go-to person, expert and authority ... without coming across as arrogant or sleazy. The best story to do this may not be the most obvious...and it's probably not a "be vulnerable" rags-to-riches story.
Build a standout brand
Brand with a framework designed specifically for small service businesses. You need to show up consistently as YOU - with a story that fits your brand and differentiates you from the competition.
What Others Say
I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
Anneke KrakersResults-Oriented Coaching
Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.