Small Business Owners, Entrepreneurs, Corporate Executives and Independent Professionals: 

Use Strategic Storytelling To Build Your Brand & Attract Your Ideal Clients 

Telling the right story can transform your marketing and your business. You attract clients you love to work with. You simplify your marketing so it feels like playing.

Telling the wrong story can attract clients you dread working with. Your marketing feels like water flowing uphill. Your business isn't working and you don't know why.

I teach my clients to use storytelling strategically, as the most important tool in their marketing kit -- significantly different from campfire stories, bedtime stories, and fairytales.

My clients have ... 

... found their brand story in 90 minutes so they build trust consistently throughout all their marketing communications

...discovered an easy way to translate complex ideas into delectable offers, so clients say, "I want more of that!"

...completed their website makeovers in record time, so they get the "Why should you hire me" question out of the way before the first get-acquainted call

...started looking forward to networking events because they've got a great story to answer the question, "What do you do?"

...found new ways to open their presentations with a story (once they stopped thinking they *had* to have a hard-luck story that makes them look vulnerable)

You can get results like these when you work with me. I offer a mix of consultations, training, coaching, and copywriting.

You can get started here: 

If you're ready to dive in, sign up for the Story Consultation.  During this 90-minute intensive, we focus on ways to simplify your marketing workload and develop a compelling, polished online presence. We’ll map out specific strategies for reaching your ideal clients and overcoming their resistance.

If you'd like to explore further, leave a message at 215-650-7275

 or visit 


About Cathy Goodwin

cathy goodwin: copywriting, storytelling and digi

As a copywriter and strategist, I've spent the last ten years helping clients grow their businesses with strong copy, a distinctive brand and a story that sells.  

As a former college professor, I'm often asked to transform complex concepts into conversational copy. And I totally understand the need to balance professionalism with persuasion when creating your marketig materials. 

Let's see how we might work together! Complete this application to set up a short phone call or send me a message.. We'll have a quck phone call or email exchange to explore the best ways we can work together to help you reach your marketing goals. 

What Others Say

"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.  

"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."  

-- Alina Frank,

"I had just launched a new business and knew I needed a new story and message.  

"In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive."  

-- Anneke Krakers, Results-Oriented Coaching