The Small Business Marketing Advantage To Increase Your Conversions, Sales, And Productivity

Richard Branson:  “Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller,”

 Cathy Goodwin: "Only if you tell the RIGHT story."

Storytelling for business isn’t the same as storytelling for campfires and bedtime.

It’s not just a way to engage, captivate or entertain your audience. Storytelling helps you achieve success in all your marketing. Here are some of the ways I use storytelling to help my clients reach their goals.

Get a deeper understanding of your client’s motivation so they’ll be more likely to buy from you.

It’s 9 o’clock: Do you know WHO your clients are?

You’ve got a meeting with a mentor, copywriter or marketing coach. You’ve got a deadline to create content for a new promotion.

The first question to arise will be, “Who’s your client?” If you can’t answer this question, you might as well not show up.   

Learn more here.

Gain credibility and be seen as an authority with a compelling brand and a strong, clear message.

Clients trust you when you send a consistent, confident message. But when you're selling a service, you can't use a "big brand" strategy as if you were selling beer, soft drinks or sportswear.

Your brand communicates your genuine style and personality.

Learn more here.

Use storytelling to write compelling copy that converts visitors to prospects and prospects to buyers. .

90% of successful copywriting happens before you work on the words. Get more clients with a story-based brand that attracts clients you love to work with.  Show your clients you know your stuff and you’re easy to work with…without boasting or baring your soul.

Whether you want to DIY your copy o hire a pro, you'll get more clients with your marketing campaigns when you begin with the building blocks of storytelling.

Learn more here.

Create the magic moment when their story meets your story – and your client realizes you’re the answer to a prayer.

Use your stories to write a high-converting sales letter, lead magnet, landing page, or website. You’ll also be ready for networking events, speaking engagements, and podcast guest gigs.
Spend less time writing and more time enjoying the results.   copywriting makes it easier to choose and phrases to wrap your ideas into an irresistible package.

Ask me about copy coaching for DIY and hiring me for Done For You projects to lighten your workload and increase your results
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Helping you get more clients

Why do certain stories help you sell…and others turn your clients away? How can you build a polished, professional online presence that attracts clients? How can you create marketing content that melts resistance and speeds up the “yes?”

My goal is to help you position your business as the obvious choice for your ideal client

When you work with me, we’ll usually start with a one-to-one consultation. We’ll work through your business and find your story. We’ll identify exactly how to build your brand and strengthen your message.  If you've worked with other consultants, you can expect to be surprised how much we get done in a single 90-minute consultation.

Alternatively, you might begin with one of my online on-demand training programs, designed for you to learn at your own pace (with access to me if needed).

Contact me today with the details of your project. You can leave a message by completing my contact form or text a message to 215-650-7275.



About Cathy Goodwin

cathy goodwin: copywriting, storytelling and digi

As a copywriter and strategist, I've spent the last ten years helping clients grow their businesses with strong copy, a distinctive brand and a story that sells.  

As a former business school professor, I'm often asked to transform complex concepts into conversational copy. And I totally understand the need to balance professionalism with persuasion when creating your marketing materials. 

Let's see how we might work together! Complete this application to set up a short phone call or send me a message.. We'll have a quck phone call or email exchange to explore the best ways we can work together to help you reach your marketing goals. 

What Others Say

"Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout.  

"We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone."  

-- Alina Frank,

"I had just launched a new business and knew I needed a new story and message.  

"In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive."  

-- Anneke Krakers, Results-Oriented Coaching