Cathy Goodwin, Ph.D.

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Discover The Small Business Marketing Advantage To Increase Your Conversions, Sales, And Productivity

Telling a story will give your marketing an important advantage over the competition.

Telling the RIGHT story will feel like you’re gaining an unfair advantage in a competitive market.

Storytelling for business isn’t the same as storytelling for campfires and bedtime.

It’s not just a way to engage, captivate, or entertain your audience. My clients are small business owners who learn to use storytelling strategically to get more clients.

Here’s how we help clients use stories to simplify their marketing and transform your results.

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Can you find your client's story

Your most important story isn't your story - it's the story your clients bring when they show up. You need to understand their journey and the baggage they've carried along the way.

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Demonstrate your authority

Position yourself as the go-to person, expert and authority ... without coming across as arrogant or sleazy. The best story to do this may not be the most obvious...and it's probably not a "be vulnerable" rags-to-riches story.

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Build a standout brand

We've identified 5 story archetypes specifically for small service businesses. You can't brand like a bg beer company. You need to show up consistently as YOU - with a story that fits your brand and differentiates you from everybody else in town.

Rock It!

Create the magic moment when their story meets your story – and your client realizes you’re the answer to a prayer.
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How I Can Help

My goal is to help you position your business as the obvious choice for your ideal client. We work together through the Marketing Action Advantage — a program that’s set up to remove the obstacles that keep you from implementing your marketing program — whether it’s finding your story, writing your copy, or nailing your brand.

We can work together through a one-time intensive consultation or ongoing video coaching. I also offer done-for-you copywriting and online training programs you can use to build your knowledge and skills at your own pace.

Do you have questions? Contact me today with the details of your project. You can leave a message by completing my contact form or text a message to 215-650-7275.

What Others Say

  • I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
    Anneke Krakers
    Results-Oriented Coaching
  • Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.
    Alina Frank
    efttappingtraining.com