Cathy Goodwin, Ph.D.

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Tell A Story That Helps You Get Focused Results From Your Marketing

You’ve probably heard that storytelling has become essential for marketing your services in the twenty-first century.

But all too many programs focus on storytelling as a game to entertain, captivate and amuse.

I help you use stories to get results from your marketing that you couldn’t get any other way. Outcomes like differentiating your business from the competition, entering the conversation in your client’s mind, explaining complex services, and getting known as an expert In your field.

Whether you decide to become a business storyteller, work with me to strengthen your message with a story, or get your writing done for you… it’s all about positioning you as the obvious choice for your ideal clients.

If this sounds like something that would be good for your business, I’d love to hear from you. Click here to begin exploring the ways we might work together to give your business a memorable story with a happy ending.

Here’s how we help clients use stories to simplify their marketing and transform your results.

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Discover your client's backstory.

Your most important story isn't your story. It's the story behind your client's motivation to hire you.

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Demonstrate your authority

Position yourself as the go-to person, expert and authority ... without coming across as arrogant or sleazy. The best story to do this may not be the most obvious...and it's probably not a "be vulnerable" rags-to-riches story.

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Build a standout brand

Brand with a framework designed specifically for small service businesses. You need to show up consistently as YOU - with a story that fits your brand and differentiates you from the competition.

Rock It!

Create the magic moment when their story meets your story – and your client realizes you’re the answer to a prayer.
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How I Can Help

My goal is to help you position your business as the obvious choice for your ideal client. We work together through the Marketing Action Advantage — a program that’s set up to remove the obstacles that keep you from implementing your marketing program — whether it’s finding your story, writing your copy, or nailing your brand.

We can work together through a one-time intensive consultation or ongoing video coaching. I also offer done-for-you copywriting and online training programs you can use to build your knowledge and skills at your own pace.

Do you have questions? Contact me today with the details of your project. You can leave a message by completing my contact form or text a message to 215-650-7275.

What Others Say

  • I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
    Anneke Krakers
    Results-Oriented Coaching
  • Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.
    Alina Frank
    efttappingtraining.com