Create a compelling marketing message that attracts your ideal clients through your unique selling story.
Many business owners see storytelling as extra fluff. Captivating your audience. Getting to know “the person behind the website.” The “fun” part of the business, not the REAL work that brings in revenue.
I’m Cathy Goodwin. My website, training programs, and consultations are designed to help you tell stories that sell. You’ll strengthen your message, build your brand and connect with clients who mean business.
If this sounds like something you could use, let’s talk.
Are you looking to …
Understand what motivates your best clients to say yes
The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.
Position yourself as an authority
Gain the perks of being the go-to expert in your field, without boasting or exaggerating.
Build a standout brand
Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).
What Others Say
I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
Anneke KrakersResults-Oriented Coaching
Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.