Cathy Goodwin, Ph.D.

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Create a compelling marketing message that attracts your ideal clients through your unique selling story.

Many business owners see storytelling as extra fluff. Captivating your audience. Getting to know “the person behind the website.” The “fun” part of the business, not the REAL work that brings in revenue.

I’m Cathy Goodwin. My website, training programs, and consultations are designed to help you tell stories that sell. You’ll strengthen your message, build your brand and connect with clients who mean business.

If this sounds like something you could use, let’s talk.

Are you looking to  …

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Understand what motivates your best clients to say yes

The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.

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Position yourself as an authority

Gain the perks of being the go-to expert in your field, without boasting or exaggerating.

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Build a standout brand

Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).

Rock It!

Are you seeking more productive ways to market your service-based business? You're in the right place. I'll meet you where you are.
Reach out today.

How You Can Grow Your Business With Stories

 The Strategic Intensive – A consultation to nail your brand, strengthen your message, find your story or close any gap in your marketing. We can review your existing content or blueprint your next website or sales letter. It’s like a “Borrow My Brain” session with extras.

Copywriting – Done For You or Done With You. Many business owners want to write their own copy. But some just don’t have time and some just don’t want to.

I offer done-for-you copywriting as well as coaching to help you write copy that gets the competition wishing they could hire your copywriter.

Training programs – You can choose form several home study courses where you work at your own pace. I’m available to hold custom training for your group or organization.

Do you have questions? Contact me today with the details of your project. You can leave a message by completing my contact form or text to 215-650-7275 Be sure to include your email if you’d like a reply. 

What Others Say

  • I had just launched a new business and knew I needed a new story and message. In just 90 minutes, Cathy helped me find the perfect story to reach my new audience, combining my strengths as health professional and business executive.
    Anneke Krakers
    Results-Oriented Coaching
  • Cathy has a knack of getting right to the point of what we need to do to get more results from our marketing, whether it's message, copy or even design and layout. We've worked with different copywriters and keep coming back to Cathy. We'd recommend her to anyone.
    Alina Frank
    efttappingtraining.com