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Cathy Goodwin, Ph.D.

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April 30, 2025 By CathyG

Copywriting Tips: “Can I borrow a cup of content?”

Photo by Calum Lewis on Unsplash.
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Filed Under: Copywriting Tips Tagged With: Copywriting

April 28, 2025 By CathyG

This Is Why Most People Get Terrible ROI On Their Copywriting Investment

Image from Depositphotos.
[Read more…] about This Is Why Most People Get Terrible ROI On Their Copywriting Investment

Filed Under: Copywriting Tips

April 24, 2025 By CathyG

3 Ways To Build Your Brand With Conversational Copy

Photo by LinkedIn Sales Solutions on Unsplash.

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Filed Under: also in medium, Brands and Branding, storytelling

April 23, 2025 By CathyG

2 storytelling hacks for standout branding

Image by Dan Dimmock on Unsplash.
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Filed Under: Brands and Branding, Copywriting Tips

April 22, 2025 By CathyG

Understanding the Beauty Bias in Internet Fame and Success

Photo by Joshua Rawson-Harris on Unsplash.

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Filed Under: Copywriting Tips

April 21, 2025 By CathyG

How To Tell A Branding Story When You Are An Independent Professional

Image by Leandro Aguilar on Pixabay.

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Filed Under: also in medium, Copywriting Tips, Story-Centered Marketing, storytelling

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Recent Posts

  • A special niche: the “regular customer”
  • How to hire the right copywriter for your business (without wasting money)
  • Why Your Mother Is Not Your Copywriter
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