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Cathy Goodwin, Ph.D.

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Brands and Branding

April 24, 2025 By CathyG

3 Ways To Build Your Brand With Conversational Copy

Photo by LinkedIn Sales Solutions on Unsplash.

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Filed Under: also in medium, Brands and Branding, storytelling

April 23, 2025 By CathyG

2 storytelling hacks for standout branding

Image by Dan Dimmock on Unsplash.
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Filed Under: Brands and Branding, Copywriting Tips

April 5, 2025 By CathyG

Copywriting Tip: Make Your Offer Stand Out

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Filed Under: also in medium, Brands and Branding, Copywriting Tips

April 1, 2025 By CathyG

Keep your business story out of True Confessions

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Filed Under: Brands and Branding Tagged With: branding

March 18, 2025 By CathyG

Don’t Tell This Story When You Want To Make Sales

[Read more…] about Don’t Tell This Story When You Want To Make Sales

Filed Under: also in medium, Brands and Branding

February 13, 2025 By CathyG

Why most stories will never make you sales (and the 3 types that work for almost everyone)

online business success through online marketing and storytelling
Photo by You X Ventures on Unsplash

[Read more…] about Why most stories will never make you sales (and the 3 types that work for almost everyone)

Filed Under: Brands and Branding, Professional Services Marketing, Professional Services Marketing, Story-Centered Marketing, storytelling

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Recent Posts

  • A special niche: the “regular customer”
  • How to hire the right copywriter for your business (without wasting money)
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