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Cathy Goodwin, Ph.D.

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Brands and Branding

August 23, 2023 By CathyG

3 Branding Mistakes That Confuse Clients and Complicate Your Marketing

personal branding for small business by cathy goodwin [Read more…] about 3 Branding Mistakes That Confuse Clients and Complicate Your Marketing

Filed Under: Brands and Branding, Copywriting Tips

July 18, 2023 By CathyG

Branding with your “save the day” story

Image by Artturi-Jalli on Unsplash.
[Read more…] about Branding with your “save the day” story

Filed Under: also in medium, Brands and Branding, storytelling

July 7, 2023 By CathyG

9 Thorny Marketing Problems That Are Easy To Fix With A Good Story

Photo by Ira Huz on Pixabay
[Read more…] about 9 Thorny Marketing Problems That Are Easy To Fix With A Good Story

Filed Under: also in medium, Brands and Branding, storytelling

February 20, 2023 By CathyG

Power Stories Are The New Power Words For Small Business Copywriting

[Read more…] about Power Stories Are The New Power Words For Small Business Copywriting

Filed Under: Brands and Branding, Copywriting Tips Tagged With: Copywriting

December 2, 2022 By CathyG

Will your marketing message go viral? Here’s how to tell …

[Read more…] about Will your marketing message go viral? Here’s how to tell …

Filed Under: Brands and Branding, Online Marketing Strategy Tagged With: social marketing

November 25, 2022 By CathyG

3 Tips For Profitable Online Business Buying Decisions (Beyond Black Friday)

Smart Online Business Buying Decisions For Your Service Business
[Read more…] about 3 Tips For Profitable Online Business Buying Decisions (Beyond Black Friday)

Filed Under: Brands and Branding, Online Marketing Strategy

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Recent Posts

  • 3 Branding Mistakes That Confuse Clients and Complicate Your Marketing
  • “Your copy isn’t delivering results. What next?”
  • Smarter vs Harder (or Natural Talent vs Hard Work)

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