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Cathy Goodwin, Ph.D.

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Online Marketing Strategy

November 22, 2020 By CathyG Leave a Comment

Best & Worst Qs To Ask On Research Interviews

Photo by Keren Levand on Unsplash.
[Read more…] about Best & Worst Qs To Ask On Research Interviews

Filed Under: also in medium, Online Marketing Strategy, Professional Services Marketing

November 19, 2020 By CathyG Leave a Comment

How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

online marketing for solopreneurs and service-based small business
Photo by The Creative Exchange on Unsplash

[Read more…] about How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Online Marketing Strategy, storytelling

July 25, 2020 By CathyG Leave a Comment

The Branding Advice Nobody Ever Gives Your Small Business

branding storytellling for small business owners and entrepreneurs
Photo by Austin Distel on Unsplash

[Read more…] about The Branding Advice Nobody Ever Gives Your Small Business

Filed Under: also in medium, authority content, Brands and Branding, Online Marketing Strategy

July 22, 2020 By CathyG Leave a Comment

Serious Marketing Tips From Stand-Up Comedy

microphonewithlightsI’d been taking improv classes for a couple of years and when Philly Improv added a stand-up comedy class, I signed up. (Actually, I thought about it, and then my friends pushed me.)

In my former life as a college professor, I entertained students every day.
And when I give live talks to corporate audiences, I use a lot of humor. But these are captive audiences who appreciate any diversion from the business at hand. Doing a live stand-up comedy performance would be the real test. It was the number one item on my bucket list. [Read more…] about Serious Marketing Tips From Stand-Up Comedy

Filed Under: Online Marketing Strategy Tagged With: Professional Services Marketing

April 6, 2020 By CathyG 2 Comments

3 Ways To Break Past The Blank Page and Boost Your Marketing Creativity

entrepreneurship with creativity and small business copywriting [Read more…] about 3 Ways To Break Past The Blank Page and Boost Your Marketing Creativity

Filed Under: Online Marketing Strategy Tagged With: Professional Services Marketing

November 3, 2019 By CathyG Leave a Comment

Positioning Your Business: Cookbook vs. Tire Store

copywriting and positioning for small business marketing

[Read more…] about Positioning Your Business: Cookbook vs. Tire Store

Filed Under: Online Marketing Strategy, Professional Services Marketing

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