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Cathy Goodwin, Ph.D.

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authority content

December 5, 2022 By CathyG

How to avoid these 3 crazy-making content marketing mistakes

Image by Louis Peng on Pexels.
[Read more…] about How to avoid these 3 crazy-making content marketing mistakes

Filed Under: also email, authority content, Content Strategy For Small Business

June 30, 2022 By CathyG

How to create a course even when you’re not an authority

Images by 4MeToDesign and Mohamed Hasan on Pixabay
[Read more…] about How to create a course even when you’re not an authority

Filed Under: also in medium, authority content, Brands and Branding, Content Strategy For Small Business

April 29, 2022 By CathyG

Position yourself as an expert with a story that surprises

storytelling for small business content creation [Read more…] about Position yourself as an expert with a story that surprises

Filed Under: also in medium, authority content, Content Strategy For Small Business

March 17, 2022 By CathyG

Copywriting Tip: Stories that skip and stories that sell

Image by Linked-In Sales Solutions on Unsplash.
[Read more…] about Copywriting Tip: Stories that skip and stories that sell

Filed Under: authority content, Copywriting Tips

February 18, 2022 By CathyG

The Dark Side Of Branding

Photo by Marc Babin on Unsplash.
[Read more…] about The Dark Side Of Branding

Filed Under: authority content, Brands and Branding

January 7, 2022 By CathyG

The Right & Wrong Place For Vulnerability In Your Business Story

Image by Kote Puerto on Unsplash.
[Read more…] about The Right & Wrong Place For Vulnerability In Your Business Story

Filed Under: also in medium, also podcast, authority content, Content Strategy For Small Business, storytelling

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  • How buying into the wrong story can harm your business, career, and life
  • Don’t listen to these stories when you’re seeking business advice.
  • Website Makeover Mistake: Starting Too Late

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