Cathy Goodwin, Ph.D.

icon

Understand what motivates your best clients to say yes

The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.

icon

Position yourself as an authority

Gain the perks of being the go-to expert in your field, without boasting or exaggerating.

icon

Build a standout brand

Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).

also in medium