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Cathy Goodwin, Ph.D.

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storytelling

May 3, 2022 By CathyG Leave a Comment

The copywriting advice that slows your sales (and 3 things to speed them up)

Photo by DocuSign from Unsplash.
[Read more…] about The copywriting advice that slows your sales (and 3 things to speed them up)

Filed Under: Copywriting Tips, storytelling

May 1, 2022 By CathyG Leave a Comment

Storytelling To Define Your Most Profitable Niche

Storytelling for Marketing Strategy: Reach your niche
[Read more…] about Storytelling To Define Your Most Profitable Niche

Filed Under: also in medium, Brands and Branding, Professional Services Marketing, storytelling

April 30, 2022 By CathyG Leave a Comment

How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

online marketing for solopreneurs and service-based small business
Photo by The Creative Exchange on Unsplash

[Read more…] about How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Online Marketing Strategy, storytelling

April 21, 2022 By CathyG Leave a Comment

3 stories that worked against my brand

Photo by Michael G on Unsplash
[Read more…] about 3 stories that worked against my brand

Filed Under: also in medium, archetypes, Content Strategy For Small Business, storytelling

March 8, 2022 By CathyG Leave a Comment

The Right & Wrong Place For Vulnerability In Your Business Story

Image by Kote Puerto on Unsplash.
[Read more…] about The Right & Wrong Place For Vulnerability In Your Business Story

Filed Under: also in medium, also podcast, authority content, Content Strategy For Small Business, storytelling

February 20, 2022 By CathyG Leave a Comment

Use this tweak to make your story more persuasive.

Image by Docusign on Unsplash
[Read more…] about Use this tweak to make your story more persuasive.

Filed Under: also podcast, Copywriting Tips, storytelling

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  • This is not the way to advertise for a copywriter
  • 3 signs you’re telling the right story for your business

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