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Cathy Goodwin, Ph.D.

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storytelling

November 13, 2022 By CathyG

How to tell a business origin story to build your brand

Image by Arek Socha from Pixabay.
[Read more…] about How to tell a business origin story to build your brand

Filed Under: also in medium, also podcast, Copywriting Tips, storytelling

September 26, 2022 By CathyG

Formerly sedate copywriter follows own advice to get edgy

Image by Fiona Murray on Unsplash.
[Read more…] about Formerly sedate copywriter follows own advice to get edgy

Filed Under: Content Strategy For Small Business, storytelling, writing a book

May 3, 2022 By CathyG

The copywriting advice that slows your sales (and 3 things to speed them up)

Photo by DocuSign from Unsplash.
[Read more…] about The copywriting advice that slows your sales (and 3 things to speed them up)

Filed Under: Copywriting Tips, storytelling

May 1, 2022 By CathyG

Storytelling To Define Your Most Profitable Niche

Storytelling for Marketing Strategy: Reach your niche
[Read more…] about Storytelling To Define Your Most Profitable Niche

Filed Under: also in medium, Brands and Branding, Professional Services Marketing, storytelling

April 30, 2022 By CathyG

How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

online marketing for solopreneurs and service-based small business
Photo by The Creative Exchange on Unsplash

[Read more…] about How To End Confusion Around Your Offer And Gain Your Prospect’s Trust

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Online Marketing Strategy, storytelling

April 21, 2022 By CathyG

3 stories that worked against my brand

Photo by Michael G on Unsplash
[Read more…] about 3 stories that worked against my brand

Filed Under: also in medium, archetypes, Content Strategy For Small Business, storytelling

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