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Cathy Goodwin, Ph.D.

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Story-Centered Marketing

April 23, 2021 By CathyG Leave a Comment

How To Tell A Branding Story When You Are An Independent Professional

Image by Leandro Aguilar on Pixabay.

[Read more…] about How To Tell A Branding Story When You Are An Independent Professional

Filed Under: also in medium, Copywriting Tips, Story-Centered Marketing, storytelling

July 15, 2020 By CathyG Leave a Comment

Why most stories will never make you sales (and the 3 types that work for almost everyone)

online business success through online marketing and storytelling
Photo by You X Ventures on Unsplash

[Read more…] about Why most stories will never make you sales (and the 3 types that work for almost everyone)

Filed Under: Brands and Branding, Professional Services Marketing, Professional Services Marketing, Story-Centered Marketing, storytelling

July 14, 2020 By CathyG Leave a Comment

“Not marketing to me anymore!” How to rebrand when your business grows

storytelling for business pivot and rebranding [Read more…] about “Not marketing to me anymore!” How to rebrand when your business grows

Filed Under: also in medium, business pivot, Professional Services Marketing, Professional Services Marketing, Story-Centered Marketing, storytelling

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  • How to become more productive when you have to write a lot for your business
  • This is not the way to advertise for a copywriter
  • 3 signs you’re telling the right story for your business

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