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Cathy Goodwin, Ph.D.

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Professional Services Marketing

January 16, 2023 By CathyG

Here’s how they’re hearing your story…

Cropped from an image by Dushawn Jovic on Unsplash
[Read more…] about Here’s how they’re hearing your story…

Filed Under: also in medium, also podcast, Copywriting Tips, Professional Services Marketing, storytelling

December 13, 2022 By CathyG

Beware of false Santas bearing pseudo-gifts

Image by Michael Rojas on Pixabay.
[Read more…] about Beware of false Santas bearing pseudo-gifts

Filed Under: also in medium, Copywriting Tips, Professional Services Marketing

September 21, 2022 By CathyG

Five Ways You Can Offend Your Best Prospects When You’re Trying To Be Extra Nice

copywriting for small business with storytelling

[Read more…] about Five Ways You Can Offend Your Best Prospects When You’re Trying To Be Extra Nice

Filed Under: also in medium, Content Strategy For Small Business, Copywriting Tips, Professional Services Marketing

May 1, 2022 By CathyG

Storytelling To Define Your Most Profitable Niche

Storytelling for Marketing Strategy: Reach your niche
[Read more…] about Storytelling To Define Your Most Profitable Niche

Filed Under: also in medium, Brands and Branding, Professional Services Marketing, storytelling

November 23, 2021 By CathyG

6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

[Read more…] about 6 Tips For People Who Hate Sales-Y Copy But Want To Get More Clients

Filed Under: Copywriting Tips, Professional Services Marketing, Professional Services Marketing Tagged With: Copywriting

August 13, 2021 By CathyG

7 Tips To Be A Better Storyteller

Photo purchased from Depositphotos.
[Read more…] about 7 Tips To Be A Better Storyteller

Filed Under: also in medium, Copywriting Tips, Professional Services Marketing, storytelling

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Recent Posts

  • How buying into the wrong story can harm your business, career, and life
  • Don’t listen to these stories when you’re seeking business advice.
  • Website Makeover Mistake: Starting Too Late

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