Professional Services Marketing
Everywhere we turn we’re being told, “Write guest posts to grow your audience.”
The top blogs have been swamped with offers of articles. If you operate any kind of blog, whether you’ve a newbie or a veteran, you’re likely to get a canned message from a journalist offering to write a post.
So would you ever say yes – or even go out and actually seek guest posts for your own service business blog? Would you open the red velvet rope and give them insider access to your readers?
Most of the canned messages assume you need content and you’re too busy to create everything you need. But experienced bloggers are more concerned with the quality of content than just filling up space. [Read more…] about 5 Reasons to Host Guest Posts On YOUR Blog (Even If You’re New)
Data analyst Amy Webb was looking for a mate. A Jewish husband, to be precise. She was searching JDate and Match.com, but as she writes “What followed was a series of bad dates worthy of a romantic comedy.”
Enough was enough! Amy decided to apply her data analysis skills. In other words, she began thinking like a professional marketer. She analyzed the most popular profiles which are easy to identify because they come up earlier in the search. Here are some of her conclusions:
While some advice doesn’t translate readily (curly-haired women are at a disadvantage), and some would be ill-advised to follow (lie about your height), I found some surprising similarities with writing copy, especially “About” pages.
A surprisingly wide range of people like an informal, breezy style of communication. Amy calls the style “youthful,” which will make some of us want to hurl the newspaper across the room. I would prefer to say “energetic,” “lively,” and “fresh rather than jaded.”
What can we take away from Amy’s story?
Professionals like me have a hard time getting used to being informal. As Amy noticed, she had become “too stuffy and professional.” Today the word “professional” doesn’t mean stuffy, aloof or impersonal.
What impressed me most was Amy’s ability to recognize the importance of writing to sell. Many people recoil at the word “marketing,” yet we engage in these activities in so many areas of our lives. It’s refreshing to get a perspective on writing promotional copy from an entirely new and (for some of us) unexpected source.
Marketing works! Amy’s photo shows her with her husband, Brian. Success!
By the way, if you’re ready to get serious about promoting yourself to your ideal target market, I’d suggest you consider an Espresso consultation –
Michael Stelzner came out with a new book called simply Launch. With his title, Michael follows the trend. One-word titles are “in.” Book publishers always follow what’s “in.” It used to be cats…now dogs have taken over.
But … Michael is not following any book marketing traditions. Instead he came up with a way to create buzz for his book – viral marketing. Here’s what he did. [Read more…] about Book Marketing Goes Viral And Turns Your Book Into A Cash Machine