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Cathy Goodwin, Ph.D.

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Professional Services Marketing

June 1, 2021 By CathyG 1 Comment

Website Marketing: Think “sticky,” not “memorable”

websitemarketing
[Read more…] about Website Marketing: Think “sticky,” not “memorable”

Filed Under: also in medium, Copywriting Tips, Professional Services Marketing, website marketing Tagged With: Copywriting, internet marketing

July 15, 2020 By CathyG Leave a Comment

Why most stories will never make you sales (and the 3 types that work for almost everyone)

online business success through online marketing and storytelling
Photo by You X Ventures on Unsplash

[Read more…] about Why most stories will never make you sales (and the 3 types that work for almost everyone)

Filed Under: Brands and Branding, Professional Services Marketing, Professional Services Marketing, Story-Centered Marketing, storytelling

July 14, 2020 By CathyG Leave a Comment

“Not marketing to me anymore!” How to rebrand when your business grows

storytelling for business pivot and rebranding [Read more…] about “Not marketing to me anymore!” How to rebrand when your business grows

Filed Under: also in medium, business pivot, Professional Services Marketing, Professional Services Marketing, Story-Centered Marketing, storytelling

May 27, 2020 By CathyG Leave a Comment

5 Reasons To Hire A Copywriter (Besides Writing Your Copy)

Storytelling for creating an online course by blogging for your small business

[Read more…] about 5 Reasons To Hire A Copywriter (Besides Writing Your Copy)

Filed Under: Copywriting Tips, Professional Services Marketing Tagged With: Copywriting

December 2, 2019 By CathyG Leave a Comment

Why Planning Gets Derailed (And It’s Not Your Fault)

small business marketing for financial services with copywriting and content strategy - planning with stories

[Read more…] about Why Planning Gets Derailed (And It’s Not Your Fault)

Filed Under: Copywriting Tips, Professional Services Marketing, storytelling

May 7, 2019 By CathyG Leave a Comment

3 Copywriting Tips To Develop Your Online Course

online course creation with copywriting

[Read more…] about 3 Copywriting Tips To Develop Your Online Course

Filed Under: Copywriting Tips, Professional Services Marketing

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