Online course creation is hot! Have you been thinking about creating an online course? or perhaps adding a new one?
As a former university professor and creator of over 50 online courses, I’ve discovered that copywriting can help you develop a successful course you will enjoy teaching.
So don’t wait to apply these guidelines! When you implement them at the very beginning, your course will not only serve students better (giving you a reputation as a teacher and expert): it’ll be much easier to market.
(1) Your course title functions like a headline: motivating curiosity, demonstrating the value, and above all, describing the course with complete accuracy.
Choose a title that’s unambiguous and that fits into a category. Universities group courses into departments, even when they have to stretch to make them fit. Some courses seem to be misplaced. In particular, a computer system course could get caught between Engineering and Information Systems.
When an “expert” claims that your course title isn’t important, find another expert.
(2) Your module title functions like a bullet point: promising a benefit and raising curiosity.
Successful courses often include steps (“step by step to…”) with one module per step. When you’re marketing your course, students will look at the names of the modules when deciding whether to buy.
When you name your modules before you fill them with content, your course will be market-ready and your sales copy will practically write itself.
(3) Your sales letter draft helps you diagnose your course’s profitability picture.
Even if you’re using a platform (such as Udemy) that doesn’t call for a sales letter, you’ll get a sense of whether the course should be a “go.” You’ll recognize the gaps in your understanding of the topic and your market. You may need to add more content or change your existing course content.
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