Cathy Goodwin, Ph.D.

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Understand what motivates your best clients to say yes

The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.

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Position yourself as an authority

Gain the perks of being the go-to expert in your field, without boasting or exaggerating.

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Build a standout brand

Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).

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