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Cathy Goodwin, Ph.D.

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CathyG

January 16, 2023 By CathyG

Here’s how they’re hearing your story…

Cropped from an image by Dushawn Jovic on Unsplash
[Read more…] about Here’s how they’re hearing your story…

Filed Under: also in medium, also podcast, Copywriting Tips, Professional Services Marketing, storytelling

January 5, 2023 By CathyG

“If you really hate doing it, it won’t get done.”

Productivity isn’t about willpower and pushing yourself to work harder.

Image by Yannick Pulver on Unsplash.
[Read more…] about “If you really hate doing it, it won’t get done.”

Filed Under: Copywriting Tips

January 3, 2023 By CathyG

The right way to share a story that supports your personal brand: a mini case study

Photo by Mermaid-Toon on Pixabay
[Read more…] about The right way to share a story that supports your personal brand: a mini case study

Filed Under: Copywriting Tips

January 2, 2023 By CathyG

Moving to the New Year: 3 Things To Take To 2023

Images by Roven Images on Unsplash.

 

[Read more…] about Moving to the New Year: 3 Things To Take To 2023

Filed Under: also in medium, Professional Services Marketing Tagged With: Professional Services Marketing

December 30, 2022 By CathyG

Stop writing content that makes you cringe when you read it a week after it’s published

Image by Tuna on Unsplash.
[Read more…] about Stop writing content that makes you cringe when you read it a week after it’s published

Filed Under: Copywriting Tips

December 29, 2022 By CathyG

How Telling The Wrong Story Got Them Rejected

[Read more…] about How Telling The Wrong Story Got Them Rejected

Filed Under: Copywriting Tips

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Recent Posts

  • How buying into the wrong story can harm your business, career, and life
  • Don’t listen to these stories when you’re seeking business advice.
  • Website Makeover Mistake: Starting Too Late

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