“”Is my copy as good as it could be? I’m way too close to see the forest: I’m counting trees.”
“I can’t make the words on that page say what I want.”
“I hired a copywriter and think she did a good job. But I’d like a second opinion. Two brains are better than one!”
“What message does my story send? Is it the right one?”
“Can you help me fix this tricky part of the copy on my sales letter or website?”

Wouldn’t it be nice to get answers to those questions…fast and easily?

My copy review has 4 parts:

Part 1: Did I get my story straight?

All copy tells a story, whether you plan it or not. Use your copy to tell the story that builds your brand and positions you as an expert professional.

Part 2: Is my offer easy to understand?

A confused mind says “No!” Clarity is the most important part of copywriting…and even experienced marketers can be too close to their own offers.

Part 3: Does my copy inspire my audience to buy?

Stronger headlines, word choices, story selections, and calls to action will attract ideal clients who will value what you offer.

Part 4: Does my story fulfill its intended purpose?

Or does it distract clients who feel like they’re watching a movie? Or do I even need a story?