Sample sales letter

Attention Small Business Owners, Entrepreneurs, Copywriters and anyone who wants to get more clients and sell more products online:

If Just 1 Sales Letter Stands Between You and Your Next $50,000 … Read On. You’ll Learn the Insider Secrets of Successful Copywriters and Get It Done Faster with Less Effort and Resistance.

How many times does a business owner face this challenge:

You’ve got a window of opportunity to sell a product – and the market is SO hungry you know you will earn $5,000 $50,000 or even more.. All you need is a sales letter… just 1 page of copy.

There’s just one problem.

You’ve got a business to run. Clients are waiting. You can’t find a copywriter who will turn this around fast enough (and maybe you are a do-it-yourselfer anyway).

Your schedule just went from tight to impossible. Besides, your stressed-out brain feels so fuzzy you know you’ll be staring at a blank page for hours and hours.

Total meltdown.

What, you ask, do the copywriting pros do when this happens? Do they have a magic formula?

Actually, professional copywriters do have a system… one that’s so easy it almost seems like magical. You probably got the first part when you studied copywriting (or even picked up a cheap paperback “Copywriting Is Us”).

So you need to use swipe files like the pros!

When you studied copywriting, you learned what swipe files are. They’re models you can use but not plagiarize.

You were told, “Keep an eye out for copy you like. Start a file. You may even be lucky enough to have gotten some awesome examples of swipe files.”

That’s like getting the keys to a sports car when nobody’s told you how to shift the gears. You’ll never get out of the parking lot.

So you’ve got a drawerful of beautiful swipes and they’re about as useful as last week’s newspaper.

When you crack the copywriting swipe file code, you …

… stop writers block before it starts (so you never waste hours staring at a blank screen)

… push your copy to a higher level (so you no longer tolerate the same boring cookie cutter stuff that passes for copy on a lot of websites)

…get your copy written faster with less stress (because your brain goes into gear as soon as you start working with your swipe file)

… tap your intuition for ideas you didn’t know you had (so you get fresh ideas that grab your audience’s attention, even in a crowded marketplace)

… see more results with a LOT less effort.

“Okay, Lorrie and Cathy, I learned about swipe files. I’ve even tried to use a few. But I’m not getting results like these.”

Most writers don’t.

You have to understand exactly how to use swipe files. When you just, well, swipe, you might as well ask your teenager to write your sales letter after a hard night on the party circuit.

But when you use a few easy techniques, you will be amazed at the difference in your workload and your results. You will hate yourself for not doing this before (and you will vow never to write another sales letter without a good swipe file).

Introducing the SWIPE FILE SECRETS Home Study course.

a breakthrough Home Study Program presented by Lorrie Morgan-Ferrero and Cathy Goodwin, 2 professional copywriters who use swipe files every day.

In just 2 virtual sessions, you will transform the way you write copy and begin to see results immediately. (Of course your actual results will depend on coming to the calls, completing assignments and matching your product to your audience effectively.)

This workshop is different because …

Many courses promise teach you to use swipe files that famous copywriters wrote a long time ago. You may even get a directory of classic swipes.

We’re going to walk you through TWO highly successful sales letters written by Lorrie Morgan-Ferrero, internationally known copywriter extraordinaire — state-of-the-art contemporary examples.

You will get a rare opportunity to learn directly from Lorrie. She rarely makes appearances at workshops these days, but Cathy – who was mentored by Lorrie – pulled out all the stops on this one. Cathy regularly “swipes” Lorrie’s sales letters and she realized they’re a gold mine.

Other programs force you to guess what makes your swipe files successful. The writers are not available (and some aren’t even working – or even alive – anymore). You can’t get into the copywriter’s brain to understand how the letter was planned.

We’re going to ask Lorrie to share exactly how she created those letters. She’ll point out the hidden keys to success that most people won’t even notice. She’ll show you how to read a sales letter the way she does – as a world-class copywriter.

She’ll even share some of her own secret copywriting rituals (yes – most of the pros have them – and don’t laugh: they work).

And of course you get Lorrie’s 2 knock-your-socks-off successful sales letters for your own swipe file. Currently they’re just not available anywhere else so you’ll be working with a swipe file that others can only dream about.

Ready now? Sign up here.

When you sign up for SWIPE FILE SECRETS you will discover …

• How to find the best copy to swipe
• Why you can’t just swipe from a famous guru and expect to make millions like he did
• What you MUST ignore when you use a swipe file
• Where to find sales secrets in a sales letter
• Exercises you can use immediately to take your copywriting skills to a new level

2 calls – 60-90 minutes of action-packed information.

Assignments between Calls 1 and 2 (you can post your answers to a secret Facebook Group).

Q&A for each call.

2 Successful Sales Letters from Lorrie Morgan-Ferrero.

Bonus: Recording of Call where Cathy interviews Lorrie Morgan-Ferrero on secrets of being a copywriter (and Lorrie shares info she rarely reveals).