Has this happened to you:
You see an announcement for a forthcoming copywriting class. The instructor says, “I’m looking for examples we can use on the call to illustrate the concepts.”
You might wonder, “Should I submit my website (or sales letter or landing page)? I want people to see me as an expert. Won’t this detract from my image?”
Surprisingly, the answer is no. It’s no accident that many of the top business owners – even the so-called gurus – will volunteer their drafts for public review.
I was puzzled myself when I first got started on the Internet. But then I got some clients from people who saw my website or sales letter being reviewed.
Being reviewed can be good for your small business …
After all, when someone reviews your copy they’re paying a lot of attention to you – not just the words, but your brand and message. They’re usually encouraging you to display your strengths. They uncover hidden talents you hadn’t been aware of. Your audience hears someone – not you – tell the world you’re great.
If you’ve got a sound idea, and you really deliver what you promise, you’ll benefit from any exposure. And you will most likely also get some ideas to make your marketing materials even stronger … at no cost.
…but only if it’s your business.
Notice that you’re asking for help with your own marketing. That makes you strong. Everybody needs to keep improving their materials and their messaging.
What I *would* avoid is presenting work you’re doing for a client and asking for help. Suppose you’ve taken on a “stretch” client. You’re creating something that’s beyond your usual experience. If you need help, hire a copywriter (or other specialist, depending on the assignment) and get coaching.
That’s not unusual. Many professionals and corporate executives hire coaches and other services to help with tough assignments. Sometimes they do this openly; sometimes they keep quiet. It’s a judgment call, but I’d keep it private.
You can get private coaching for you or your clients.
Just recently a new copywriter wanted to conquer a new type of writing for a demanding client. She booked a couple of consultations with me and we got the draft done in no time. She wanted coaching. Alternatively, she could have referred the client to me and taken a percentage. This type of exchange happens all the time. If you’d like to explore, just visit http://cathygoodwin.com/contact
Or go here directly to sign up for a consultation. During a single 90-minute consultation, we can revise your website or sales letter significantly, so you see improved results.
BTW, I’ve created a training focused on using copywriting to position yourself as an expert. The response has been very positive, and it’s available on demand at