I offer several opportunities for consultation with me, as well as copywriting and copy coaching.
But, my clients sometimes wonder, why hire a copywriter to discuss business strategy? Aren’t there strategists who have never written a line of copy?
1 – Copywriting is all about strategy.
We have to know how you’re positioned in the market. Who are your clients? Do you have competitors? What’s your online persona? If you’re a service-based solopreneur, I call this your story archetype.
2 – Copywriting is immensely practical.
Some branding consultants are very good and down-to-earth. I can readily translate their ideas into copy.
But others are hopelessly theoretical and dream-driven. One consultant advised me to focus on coffee, since I have a lot of energy. I could have “coffee pot courses” and “espresso consultations.”
The only problem was, why would clients care? Do they want someone with a lot of energy or do they want someone whose copy will sell for them?
Eventually, your strategy has to be turned into marketing materials. Some strategies can’t be coded in words. I had one client who was advised that her target market had some relation to unicorns and elves. I couldn’t do much with that until I dug deeper.
3 – Your story is part of your copywriting
But you have to choose a story that will motivate clients to buy. You might have a story to build relationships or explain your process.
A story you tell because someone said, “You need a story,” probably won’t do anything for you or your business. It might even do you some harm.
Your story might even form the foundation of your copy, even when you don’t tell the story in the copy. You know it’s there. So does your copywriter. And you reach your clients just as you want to.
I have a podcast episode on choosing the right story...and I have a course about telling your selling story.
Your selling story makes prospects say, “I want what she’s having.” Or, “I wish I could have that too.”
It opens up possibilities and fulfills dreams…or it just solves a problem somebody’s willing to pay for. It’s a story that brands you in a good way. You tell it over and over again.
And you’ll have some good material to use in your marketing strategy.