Here are some tips to invite a guest (and I’m happy to be your guest if we are a good fit!).
(1) What makes Egert or Elena a good choice for your business? Will Egbert attract sign-ups among your target market so you can grow your list? Will Elena give you credibility because you get to say, “I interviewed this famous person?” Will Egbert agree to publicize the event to his big list? Will Elena make an offer with an attractive affiliate commission?
We’ve all made this mistake: We’re so excited to get a famous person that we don’t ask this question. We also forget that sometimes our list would rather hear from someone new who may be less famous but more targeted to their needs.
(2) What’s in it for Egbert? Why would Elena want to be a guest on your teleseminar or blog talk radio show? Does your market buy their products? Have they written you commission checks (evidence that your audience likes their products)? Are they newcomers looking for exposure?
Tip: Make it easy. “I’ll do all the footwork. You can just appear.”
(3) Guests don’t like surprises. You set the rules. Do you want the guest to send questions? Or will you make up 10 questions and send them to Egbert for approval? Will you just turn the call over to Elena so she gives a presentation with no interruptions? Negotiate these opportunities *before* the guest appears.
(4) Send the guest a call-in number well before the appointed date. If you’re using a teleseminar system, make sure your guest is signed in as an administrator or host (systems use different terms). You need to be able hear Egbert even when all participants are muted.
(5) It’s a nice courtesy to send a thank you message afterward. Some people send hand written notes or send-out cards. Some guests will view this gesture as friendly but others will think it’s a little over the top.
What do YOU think? What’s been your experience as a host or guest? Click on the “Comment” link below to share your views.
(2) Guests rarely like surprises. Ask your guest, “Do you have a prepared list of questions you’d like me to ask? Or would you like me to create questions?”
What do you think – have you been a host? What was your experience?