| If you’re like most business owners, you’re looking for ways to get more subscribers on your email list. And you’ve probably been told to create a lead magnet. You need a gift to motivate readers and listeners to hand over their email addresses. But there’s one step the email courses usually leave out — creating an opt-in page. You have to inspire visitors to reach for your offer. These days a headline like “Free report!” will rarely grow your list. You have to sell your free lead magnet as if it were a paid product.I recommend writing your opt-in page before you write (or revise) your lead magnet. It’s easier to create a lead magnet when you know what the selling points will be. It’s harder to add them in afterward. So you’re much more productive when you draft the sales letter — the opt-in page — before you write the product. What you may not know is this: An opt-in page doesn’t have to follow a tight, rigid format. Some of my high-converting pages (think 60%-80%) break a lot of the rules. Some don’t even have pictures. Some aren’t exactly easy on the eye .This weekend, why not create (or revise) your opt-in page for your favorite giveaway?I’ve put together a special offer to help. You can get a DIY self-study course “Create your opt-in page” for just $29.Or you can get the course PLUS an expert review of the copy…for a very special price. Or use the copywriting review for another project while you work on the landing page.Or. take your time and be ready for the fall season (which isn’t that far away) So don’t skip this step in your Lead Magnet Story. Writing your opt-in page should be your beginning. You have “new subscribers on your list” as the Transformation…but only if the opt-in page works. |