A few weeks ago I reviewed some of my past podcast episodes. And I realized they answered questions I was getting now from readers and clients.
“This content still has value,” I found myself thinking
And I remembered what someone had told me a long time ago.
We live in our own world. We’ve lived our stories. We’re very focused as we craft a story.
So after a while, we feel that story’s getting old. Our content makes the same point over and over.
The truth is
1 – They forget what we said last year…maybe what we said yesterday.
And maybe they’re new to our community so they never heard it before (or at least they’re not tired of hearing the same thing).
2 – They like hearing stories more than once. It’s like hearing a favorite song again. It’s like reading a book again or watching a movie for the tenth time.
Each time you read a book or see a movie again, you notice something different. At least I do! And when you hear a story again, you’re in a different place and you hear it differently.
That’s how I felt when I reviewed a podcast episode I made a while ago: “Your Mess is NOT Your Message.”
It’s one of my favorite themes and I can’t say it often enough. But I noticed a lot of things in that podcast, such as…
- Where the original idea of “your mess is your message” came from (it wasn’t marketing)
- How your audience sometimes sees a “mess” that isn’t there
- How a story about “mess” becomes a self-fulfilling prophecy
- How sharing that mess makes you less likable (and drains your audience’s energy)
- When and how to share that message (with examples from Angela Duckworth and Connie Ragen Green)
So here it is…an encore presentation of one of my most informative episodes. Click here to listen on your favorite platform.
Don’t forget to leave a rating and a review (preferably on Apple).