I have to admit I didn’t think of websites as productivity partners for a long time. When clients asked for website makeovers, we talked about style, message, and brand.
Then one day a client said, “Since we revised my website, I’m not on the phone as much. My clients sign up without asking for get-acquainted calls.”
Aha moment! She gained more time to use with current clients and even some fun activities to enrich her life.
Here are just a few ways your website can increase your marketing productivity.
(1) Screen potential clients so you attract those you want to work with.
You send signals on several pages of your website. Your “Work With Me” or “Services” page sets up programs that show exactly what you do. Your prices (or absence of prices) signal a level of service
When you establish your story archetype, you send a consistent message about your promises and your working style. You make it easier for prospects to relate to you.
(2) Prepare for speaking engagements and podcast gigs.
Most meeting planners and podcast hosts will visit your website before inviting you to speak. They look for evidence that you can hold your own with a microphone.
You can also add a one-sheet and a series of questions to prepare your interviewer. It’s all done by the time you show up to be the guest.
(3) Establish your brand.
Your brand represents the way you’re seen – and most important, the way you differentiate yourself from your competitors. And inevitably, your website will be seen as a display case for your brand.
These days many business owners use a story as a brand. They’re remembered as “the money coach who helped those people buy a home after years of waiting to save for a down payment.” Or, “the lawyer who flew to another state to get his client out of a mess.”
Get Christina Hills’s free checklist for a productive, profitable website.
Check out my course, Small Business Branding Advantage, where you can learn how to build your brand by telling stories. Use coupon code BRANDADV20 to take $20 off the listed price.
These days many business owners use a story as a brand. They’re remembered as “the money coach who helped those people buy a home after years of waiting to save for a down payment.” Or, “the lawyer who flew to another state to get his client out of a mess.”
When you review brand stories of successful businesses, you’ll likely find that almost all fit one of the 5 brand story archetypes. Most importantly, the stories you tell will reveal a great deal about who you are and how you work.
Click here for a free download: “5 Stories That Bring Clarity To Your Brand And Attract Your Ideal Clients. “
FREE: DIY Marketing Checklist from Christina Hills. (It’s free and I’m a compensated affiliate. If you buy her program through my link, I get a commission and you get a special bonus.)
By the way, if you’ve got a website that got detoured on its way to success, ask me about a website video review. Discover how just a few tweaks might attract more clients and generate more revenue. Click here to learn more and sign up.
