You probably know your website is a showcase for your skills, a billboard for your business, and a compelling lead generator. But did you know that, with just a few easy tweaks, your website can become a partner in your productivity as you grow your business online?
Here are just a few ways your website can be your marketing assistant:
(1) Screen clients.
You send signals about the clients you work with in several places. Your “Work With Me” or “Services” page sets up programs that show exactly what you do. Your prices signal a level of service (and an absence of prices might send signals too).
(2) Save on one-to-one calls and meetings.
When your website tells your story and gives a glimpse into your personality, your clients feel they know you. They feel you’ve met before. Video and audio let them hear your voice.
(3) Gets you prepared for speaking engagements
Your speaking page can include your bio and speaking topics, as well as testimonials related to your speaking skills. Most meeting planners will visit your website before inviting you to speak and they’ll look for evidence that you can hold your own with a microphone.
(4) Establishes credibility
One of the most important functions of your website is to showcase your skills and expertise. You do this by the way you write your pages, your blog (if you have one), and the title and content of your lead mgnet.
(5) Helps define your strategy
Your home page needs to state very clearly who you are, what you do, and who you do it for. Writing out these statements helps you clarify your offers. Recently I realized I hadn’t answered the question, “What exactly do you do for clients?” so I went back and revisited the page.
(6) Generates leads
Many small business see lead generation as the main purpose of their websites. You generate leads by having people subscribe to a lead magnet or sign up for a get-acquainted call. Occasionally you’ll meet a business owner — usually an independent professional — who works by referral and builds a brochure site. But if you set up your site as a lead generator, you might get better responses from those who view your site as an oninle brochure: you’ll anticipate objections and make it easier for them to gain access to you.
(7) Tells your story.
Your website communicates your brand whether you set out to do it deliberately, or whether you realize your sharing a story when you hear comments from prospects and clients. They’ll have a set of expectations about who you are and what you deliver. They’ll have a sense of what you promise, whether you make the statement explicitly or indirectly.
If you’d like to work with me to plan your client-attracting website, let’s get started with a one-on-one 90-minute Consultation. Click here to learn more (or send me a query if you’d like to touch base ahead of time).
When you review brand stories of successful businesses, you’ll likely find that almost all fit one of the 5 brand story archetypes. Most important, the stories you tell will reveal a great deal about who you are and how you work. Click here to download “5 Stories That Bring Clarity To Your Brand And Attract Your Ideal Clients. ”
For just a few quick tips, check out this training from Coach Glue: From Bland To Brilliant: 50 Things Your Website Needs To Attract More Clients.
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