So…what’s a copy review and why might you need one?
Generally, a copy review helps you in two ways …
1 – You get an outside, objective perspective. You can get this from a friend who knows copywriting or from a client who’s bought from you. Or you can ask a copywriter.
2 – You learn new techniques and tips based on the copywriter’s experience and training. In this way a copywriting review is a small bit of copy coaching.
Some benefits from a copy review…
- Recognize whether your story is supporting your strategy or working against it (and maybe revise the way you tell the story to increase the impact)
- Strengthen your core message
- Get a job description for each page of your website (for instance, the About Page answers the question, “Why are you the best resource to solve my problem?”
- Add beef to your bullets (get right to the point without getting cute)
- Send visitors on a path to follow when they visit your website
A copywriting review does not include…
…writing the copy: it’s assumed you’ve got something to review and you think it has promise
…finding your story from scratch (although you’ll get ideas about the effectiveness of the story you’re using now
… fixing detailed grammar, punctuation, and spelling errors (this is editing)
A helpful copywriting review will be tailored to your business and your needs. Not every item on a checklist will apply to your business…and we might add some new checklist items.
For instance, a client once showed me a copy review with the suggestion to develop SEO. But the client’s business didn’t come from SEO: she targeted her marketing to a specific audience with referrals and speaking. That’s not what she needed.
What she needed was a good story and clearer copy, explaining just what she did.
I’ve put together a special package for you. You get a discount on a video review of your copy…AND you get a free course included. Copywriting with Stories shows how you use stories to write persuasive copy…and then you get a review. Go to this link and use the code TWEAK50 to get $100 off the price.
I’ll make it. available until cancelled!