“Do I need to rebrand my business? I’m exhausted just thinking of going back to looking at colors and type fonts…not to mention coming up with clever tag lines.”
That’s a common question.
First, this type of branding refers to an outdated version of branding — one that may still work for big brands with a big advertising budget. As a small services business, you get your brand advantage bby focusing on your story.
Second, very few people wake up and say, “I need a brand.” They say these 3 things instead:
(1) You’re getting lots of leads and attention … but the wrong people are asking about your services. They take up a lot of time and they may be a lot of fun to talk to, but they’re not your best clients.
(2) You’re seeing a change in your audience. It’s not you. You’re marketing with podcasts, webinars, and lead magnets. But you’re not getting the same results with these tried and true techniques. Time for a new story!
(3) You keep getting asked to tell your story…at networking meetings, conversations with prospects, follow-ups to your speaking gigs. And you’re not sure what story to tell. You’re looking for a story that’s fun to tell and (more important) conveys your value.
Branding with storytelling doesn’t mean the kind of storytelling you associate with fairy tales and hero’s journeys. We’ll talk about the 5 story archetypes of small business storytelling … which isn’t the same as the old rags-to-riches, conquer-the-monster story archetypes that are floating around. You’ll get intensely practical guidance for sharing your story with purpose.
If you haven’t been to one of my webinars, you’re in for a surprise. We won’t spend half an hour on background. You won’t get an hour long sales pitch; in fact, we probably won’t use an hour. You’ll get solid information. I’ll tell you where you can follow up … but my goal is to introduce you to the way I work, so you can make your own wise decision.
See you there!
Cathy Goodwin, Ph.D.
PS: Have you completed the survey yet? So far I’m getting lots of good ideas! Just 2 minutes – right here: https://www.surveymonkey.com/