“OK, I’ve got a website. Where can I find time for social media marketing?”
Several people raised this question recently so I created this video. Please leave comments here or on the YouTube site.
Understand what motivates your best clients to say yes
The easiest sale happens when they ask, "Are you a mindreader?" You don't need a crystal ball: the backstory method works better.
Position yourself as an authority
Gain the perks of being the go-to expert in your field, without boasting or exaggerating.
Build a standout brand
Differentiate your services with a unique strategy designed specifically for small service-based businesses (who aren't selling cola, beer or sportswear).
Cathy: Thanks for sharing your tips on how to get through the overwhelming feeling of social media. I like your developing a plan strategy.
Thanks, Angeline! Any particular part of strategy – just ask!