My clients tell me they often delay hiring a copywriter because they believe the web developer will create a menu and choose the pages to include on your website.
But website copywriting includes the nav bar and the way you direct your audience to move through the site. When your visitors view your website pages in a particular order, you send a message that echoes your website content. Your copywriter will help you name your pages and create menus.
This step is critical to your success. Google page rank is influenced by navigation and your visitors will comment on ease of getting around your website.
Most important: When your readers view your pages in the sequence you recommend, they get a clearer message. They also respond to the way you name your pages. Often a fuzzy, ambiguous name will create confusion and we’ve all heard the adage, “A confused mind always says no.
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And I’ve got some free copywriting tips to help with your content. Click here for immediate, free access.
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