Many clients tell me website development is such a nightmare they can’t bring themselves to do a makeover. I just did a makeover for a client and I’ll be sharing some tips to make yours fast and easy in a free teleseminar (recording available!). Click here for info and sign-up..
According to Dilbert creator Scott Adams, the answers are “yes” and “yes.” You can read the full article in today’s Wall Street Journal – just click here.
In this remarkable article, Scott Adams reveals some down-to-earth realistic business advice that’s refreshingly different from the typical “think big” cookie cutter business book.
Instead of goals, Adams says, you need systems. Adams learned this idea from a CEO he met on a westbound airplane trip. The CEO advised, “When you get a job it’s time to start looking for the next.”
In other words, it’s a system. Instead of celebrating your arrival, or lamenting your decision to take a job that’s going nowhere, you just scan the horizon to see what’s next.
Jobs don’t appear when you’re looking for them, Adams says. It’s best to have your radar set to “scan continuously. ” Additionally, this advice helps you answer the question, “After I get this job now what?”
This advice reinforces another Adams warning: “Beware of advice from successful people and their methods,” Knowing that Thomas Edison took naps won’t help if you’re starting a dry cleaning empire, he says.
These pieces of advice reinforce each other. For instance, I once heard a famous marketing guru respond to a request for advice on “getting started as a coach.” She responded by saying something like, “Well, I invited my women friends over to my apartment in the city. At the time I was into a form of wellness coaching. From those meetings came group coaching and then my empire.’
At the time I had just moved to a new city, where I shared a crowded home with two very furry cats and one very furry dog. Hosting a party would be challenging enough. A business meeting of prospective clients – mostly strangers – would be drowned out by itching, sneezing, and cries of “No! Don’t do that!!” Anyway, my clients were (and are) busy men and women who prefer to do business remotely.
The real takeaway from any “Here’s what I did” story isn’t the method, but rather the notion of having a system. You pretty much have to come up with your own, by trial and error. One coaching consultant used to advocate breakfast meetings in your home with local opinion leaders (a bad idea if your kitchen is small and your toaster tends to set off the fire alarm). Another is finding a market that’s desperate for solutions and writing ebooks for them.
Having a system, says Adams, is more important than passion or goals. “But being system-oriented,” says Adams, “I felt myself growing more capable every day, no matter the fate of the project that I happened to be working on. An every day I woke up with the same thought …. ‘Today’s the day!'”
Passion? When you’re successful, you’ll feel passion. When you’re heading down a dead-end path, your passion drains away with frustration.
And perhaps the most inspiring message of all:
“The universe has plenty of luck to go around; you just need to keep your hand raised until it’s your turn. It helps to see failure as a road and not a wall.”
This article, published in today’s WSJ, comes from Adams’s new book: How To Fail At Almost Everything And Still Win Big.
Please share your thoughts in the comments below!
If you wanted to make your own, you could use The Package – Adobe Photoshop. It’s never been cheap and the learning curve was steep. You could hire a designer to make one image or graphic at a time. An of course your herder required a web designer (often a temperamental type who charged a lot and disappeared on ski vacations when your site went down).
Today we have so many options. Almost anyone can work with images.
On the other hand, we also need images more. We’re more visual and graphically oriented. Just about every blog post, presentation slide, and ebook requires illustration. My first ebooks didn’t have a single image and they sold very well. Not today!
Here are 3 tips for creating and using images in your online marketing:
1 – Your website needs a professionally designed graphic header.
But if you call a designer and say, “Make me a header,” you might be surprised … and not always in a good way. You’ll get far better results when you give your designer a clear idea of what you want before you place your order. You can do this in two ways:
— Go to Fiverr.com and order a handful of WordPress headers; usually your $5 will get you a few variations from each designer. You’ll have a pretty clear idea of what you don’t want. You might be able to use your design “as is,” but that’s rare. Usually you’ll need some revision and probably a professional designer who charges more than five bucks.
– Play with a graphics package and sketch out your own design. The professional will sharpen it up and make it look, well, professional. This solution works for my clients (I can often do the draft) and for me too.
2 – Logos can backfire.
Recently I worked with a client who chose a logo when she started her business about seven years ago. She’s totally identified with that logo. Unfortunately, the logo’s clarity disappears in smaller sizes and the color doesn’t go with anything except maybe lime green or pale pink. Trying to incorporate this logo into a bright graphic header has challenge more than one designer.
Many profitable, high-profile online businesses don’t have logos at all. If you choose one, test with different backgrounds, colors and sizes. That’s not hard to do with a basic graphics package.
3 – Your widgets will “pop” when you create a graphic message to announce an event, webinar or program.
An announcement “New webinar” can disappear but a colorful file will fit nicely into your widget, with big bold type and bright, tasteful colors.
If you’d like to get started right away, you can take advantage of this special offer from Nicole on the Net – a cool graphics package priced less than three cappuccinos.
The special ends tomorrow (although the regular price is still pretty much of a no-brainer).
Sticky Social Media, from Nicole Dean. She’s been around awhile and she’s one of the Internet’s good people.
It’s a good implementation product with several videos showing how to use tools to create and customize graphics, using free and paid packages. You’ll also get a handy collection of graphics that usually cost a lot more than the whole package, plus bonuses.
Get the special before tomorrow Wednesday, October 9th: Click here: http://coachglue.com/products/aff/go?r=3024&i=37
On our first 2 videos, we talked about choosing the venue and getting the gig so you ge in front of clients.
On this video, we’re going to explore what to do when you get up in front of the clients – engaging with them.
Watch the video and then enjoy our call on October 3. Sign up here to reserve your spot.
Today’s Guest Post was written by Melanie Yost. Melanie uses a vivid metaphor to demonstrate a critical idea.
My favorite professor in Graduate School had a simple but profound approach to working with people. His theory was that people were either wrapped too tight or wrapped too loose. He believed that if they were wrapped too tight, his job was to help loosen them up and if they were wrapped too loose, his job was to help tighten them up. This theory resonated with me and I have incorporated it into my helping style.
The goal is not so much about changing people as it is about helping them find balance. This is as true in business as it is in life. Being out of balance in one direction or another creates frustration and stuck places in your business. Let’s see if you can identify which one describes you.
People who are wrapped too loose are often highly creative and prefer their time to be unstructured. They are comfortable with letting the process unfold and not needing to know the next step. They like to keep their options open and are really good at going with the flow and being spontaneous. They are powerful visionaries who are capable of seeing the big picture and using their imagination to create an amazing vision of what they want their life and their business to be. Unfortunately, they have difficulty moving forward and manifesting this vision because they struggle with staying focused, setting priorities, making a plan, coming to a decision, following through, getting organized, setting boundaries and saying “no”.
People who are wrapped too tight are often high achievers. Once they understand what options are available, they are comfortable making a decision, creating a plan and taking action. They are comfortable with schedules, structure, practical solutions and concrete results. They tend to be analytical in their approach to business and life, basing their goals on what they know and what they think they can achieve. When things don’t go according to plan, they can become stuck and frustrated because they have difficulty relaxing, tuning into their inner wisdom, being spontaneous, going with the flow, letting the process unfold, using their imagination, thinking outside of the box, feeling out of control and giving themselves a break.
Soooo . . . . which one sounds like you? If you say “both” it’s probably because you have done a lot of work to achieve balance. Which one is your inherent nature? I am naturally wrapped too tight and have spent the last 20 years learning how to loosen up so that I can trust in to my internal wisdom, use my imagination, think outside the box, get comfortable with mystery, quite my mind, give myself a break and have balance in my life.
Once you know which way you are wrapped and what your challenges are, you can find the mentors, solutions and accountability to get you unstuck and using your energy in positive and productive ways in your business. Very few coaches and mentors work well with both dispositions. I have come to the realization that my brilliance is working with the wrapped too tight people. I know when to push and hold them accountable and when to give them permission to give themselves a break. I know how to help them access their inner wisdom, over come their fears and teach them how to integrate complex spiritual concepts into their business in a way that satisfies their analytical minds.
I also encourage you to look at your clients and notice if most of them are wrapped too tight or too loose. Which category do you attract? Which one do you most enjoy working with? Does the focus of your work help people tighten up or loosen up? This awareness will help you clarify your target market, position your products and services to address pains and problems and refine your marketing message.
I’d love to hear your thoughts on this article.