I might quibble about some of these ideas, as self-esteem has been questioned by contemporary psychological researchers. Nevertheless, when someone of Dan’s stature offers an article as a guest post, it’s worth paying attention. So here’s how to build your inner game so you can knock your profits right out of the ball park! [Read more…] about Copywriting Guru Dan Kennedy: Guest Post: “The Inner Game Of Building Your Business”
This post from Christian Mickelsen struck a chord with me. I’ve gotten so frustrated with business coaches who say, “You have to be a 6-figure coach to coach someone to a 6 figure income and a 7-figure coach to coach someone to a 7-figure income.”
That’s SOMEtimes true, but not always. I’ve met people earning 6-figures and 7-figures who couldn’t coach a client out of a paper bag. And I’ve met struggling coaches who know how to make others shine even while their own light is buried under a bushel.
In my own case, my first website was a career site (and I still keep it going). I’ve always been too much of a maverick to survive corporate life, yet I’ve successfully coached many clients to manage their corporate careers.
Think about basketball. Hall of Famer Cynthia Cooper struggled as head coach of a WNBA team. Coaches Auriemma and Summitt were good players but nothing like the players they’ve coached to greatness.
So when you hire a coach, I recommend asking not, “How well have you done?” but, “What’s the story with your clients? I cover this point in my Quick Start Guide To Coach Marketing .
Here’s the guest post: [Read more…] about Guest Post: “Are You A Coach Hypocrite?” from Christian Mickelsen
Guest Post By Lorrie Morgan-Ferrero, Expert Copywriting Strategist
Recently I was talking to some business coaches who said they had no use for fan pages. I was curious, since so many experienced Internet marketers are using them. Could they all be wrong? So I was pleased to see this article by my own copywriting mentor, Lorrie Morgan-Ferrero. And I recommend her recent guidebook on writing good copy, fast:
When we start out on FaceBook we usually start a “personal profile.” We find friends from high school, college, past jobs, relatives, neighbors…the list is endless of who turns up there.
Those of us who also use FaceBook as a business presence run into a problem with we reach the magic number of 5,000 friends. There is no limit to friends on a “fan page.” Those of us with lists of 20,000+ subscribers get a little cheated. [Read more…] about Guest Post: Why You Need A Facebook Fan Page
While I’m here in Las Vegas attending Shine, I spent some time with Jeanette Cates, an established and highly successful Internet marketer.
One of my Seattle friends insisted, “You’ve got to place at least one bet!” and Jeanette agreed to show me the ropes. [Read more…] about Marketing Lessons from a Las Vegas Casino
After working through my own makeover (and making some mistakes of my own!) I identified 5 mistakes most business owners make during a website make-up or make-over.
Mistake #1: Starting too late.
Most of us (including me) wait way too long to realize it’s time for a change. I’ve been there too. You may recognize the warning signs like the ones I had:
— No longer excited about sharing my logo and website with the world.
— Clients said, “That website just isn’t you.”
— Doing a lot more than copywriting, yet all my materials said, “copywriting.”
Why do we wait so long? Usually we have excellent reasons. For one thing, we’re busy. (I certainly was.)
We have an investment in the past. Economists refer to “sunk costs” when they talk about investments we’ve made that won’t do much to help in the future. For instance, suppose you have invested heavily in the typewriter industry when the world changes and your products are replaced by computers.
You could say, “But I’ve put so much effort into learning about typewriters!” Or you could look forward to a brighter future and say, ‘OK, time to move on.”
It’s very hard to recognize sunk costs. Additionally, on the Internet, you may be widely known for your old, tired online presence. (I certainly was.)
We aren’t sure where to start. Do we call a web designer? A copywriter? Hire a coach? Here’s an article that presents the views of 17 experts – including designers and marketing coaches. They all say, “Start with the copy or you could break the website.”
But the hardest part of all is…deciding how you’ll replace your current brand. What will your new online presence look like?
Surprisingly that’s a pretty straightforward problem for a copywriter to solve. Once we get your story, we can draft your website quickly ..and usually get it right the first time.
Awhile back I worked with a client who was feeling frustrated. She was getting lost in themes and platforms, let alone headlines and copy. At a friend’s urging she booked a consultation with me, openly nervous about how much we could do. Just a few weeks later she was happily reviewing a draft, presented on a WordPress theme…feeling deeply relieved and happily optimistic about her new future.
If you’d like to get started, check out my consultation program here. So far clients have been surprised at how quickly we get to the heart of the matter … and they get to enjoy a new website and use their time more enjoyably (and more profitably).