This post from Christian Mickelsen struck a chord with me. I’ve gotten so frustrated with business coaches who say, “You have to be a 6-figure coach to coach someone to a 6 figure income and a 7-figure coach to coach someone to a 7-figure income.”
That’s SOMEtimes true, but not always. I’ve met people earning 6-figures and 7-figures who couldn’t coach a client out of a paper bag. And I’ve met struggling coaches who know how to make others shine even while their own light is buried under a bushel.
In my own case, my first website was a career site (and I still keep it going). I’ve always been too much of a maverick to survive corporate life, yet I’ve successfully coached many clients to manage their corporate careers.
Think about basketball. Hall of Famer Cynthia Cooper struggled as head coach of a WNBA team. Coaches Auriemma and Summitt were good players but nothing like the players they’ve coached to greatness.
So when you hire a coach, I recommend asking not, “How well have you done?” but, “What’s the story with your clients? I cover this point in my Quick Start Guide To Coach Marketing .
Here’s the guest post:
Have you heard people telling you that you can only coach people to do things that you have done. For example:
=> If you are going to coach someone on weight loss, you have to be slim.
=> If you are going to coach business owners, you have to have succeeded in your own business.
=> If you are going to be a relationship coach you must have a great relationship.
It seems to make sense, but it’s a lie. And what’s worse is what this lie can do to you.
It can make you…
=> Doubt yourself
=> Wonder if you’re successful enough (and ‘successful enough’ is always just out of reach)
=> Make you pull back your business building activities.
=> Keep you stuck in a lack-luster coaching business.
You deserve to feel your greatness,and enjoy powerful coaching confidence so that your clients and all of your potential future clients get the value of your coaching.
*** Own your Greatness, Even if… ***
You haven’t achieved *super success.* Allow me to help…
1. While I was behind on my mortgage, I was coaching business owners to make more money. And guess what?! They did!
2. While I was single, I coached a client to find a new relationship. And guess what?!! He did!
Can you coach people to achieve successes that you’ve never had? Of course you can! Does it help if you’ve done it yourself? Sure. But, don’t let that stop you.
Will it make it easier for you to get clients if you’ve done it yourself? It will probably be a bit easier. But, don’t let it stop you from marketing yourself.
Does it make you a hypocrite? No! A very famous Olympic coach never won a gold medal as a gymnast, but won many as a coach (or to be more accurate, his gymnasts did).
*** What It’s Really About ***
Remember, it’s not about how successful you are, it’s about how successful YOUR CLIENTS are! And at any moment in time there are millions of people who would hire a coach right on the spot if there was one that was reaching them and marketing to them well. Why?
Right now there are people all over the world that are having problems that they can’t solve on their own (or can’t solve fast enough) And…
Right now there are people all over the world that have big dreams and goals and they aren’t able to get there on their own (or get there as fast as they want).
These are the people that need you. These are the people that need you to become a super great coach and a super great marketer.
Don’t believe the hype! If you are a great coach, the world needs you and it needs you NOW. Stop trying to measure up to something, and…
*** Let’s Get People Coached! **
CEO, Future Force, Inc
8355 Station Village Ln.
San Diego, California 92108 USA