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April 20, 2021 By CathyG Leave a Comment

How To Create Lead Magnets That Generate Targeted Leads

Image by Muhammad Ribkhan from Pixabay 

As part of your online strategy to boost lead generation, get more clients in your target market, and increase your own credibility and authenticity, offer a compelling “lead magnet:” a giveaway that motivates targeted prospects to sign up. Here are 5 ideas for giveaways you can use to generate more leads:

1 – “Quick and Easy” tips – Take 3 to 5 of your blog posts that relate to your core service and condense them into a special report. If you don’t have blog posts that seem to fit, think of questions you answer via forums.

A sequential “how to” list would be called “steps,” which may be viewed as more helpful in some markets.

2 – Checklists – Clients like checklists because they get involved, instead of reading passively. Think of the way you would review or analyze a client problem; for instance, when I review a website, I check for certain components each time.

A variation might be a checklist of how to hire someone in your industry, such as, “How to hire a financial planner,” or, “How to hire an immigration lawyer.”

3 – Exercises – When the value of your service is hard to communicate, give samples. For instance, a life coach might create 5 exercises that enhance joy in your life. It’s important to keep these exercises simple and easy to follow. If you offer 5 exercises, explain exactly when to do them, such as waking up and going to bed plus 3 meals.

4 – Resources – If you offer a service that builds on products people already have, you can suggest the best resources to buy. For example, if you’re a marketing coach specializing in video production, you could put together a list of best places to buy a microphone, software, and public domain music. A lot of people waste money and time with these choices and they’ll be happy to get help. You’ll still be needed to put it all together!

5 – Templates – Everybody wants to save time! Templates not only help your readers save time, but also give them guidance for setting up their own materials without wondering, “Is this what I should be doing?”

If you haven’t looked at your lead-generating program in a while, try some of these ideas to see what happens. I’m betting you’ll get more sign-ups and better quality leads. 

Learn more from Cindy Bidar’s Email Marketing Success course.

Find the missing pieces of your marketing in the Strategic Intensive program. 

 

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