As part of your online strategy to boost lead generation, get more clients in your target market, and increase your own credibility and authenticity, offer a compelling “lead magnet:” a giveaway that motivates targeted prospects to sign up. Here are 5 ideas for giveaways you can use to generate more leads:
1 – “Quick and Easy” tips – Take 3 to 5 of your blog posts that relate to your core service and condense them into a special report. If you don’t have blog posts that seem to fit, think of questions you answer via forums.
A sequential “how to” list would be called “steps,” which may be viewed as more helpful in some markets.
2 – Checklists – Clients like checklists because they get involved, instead of reading passively. Think of the way you would review or analyze a client problem; for instance, when I review a website, I check for certain components each time.
A variation might be a checklist of how to hire someone in your industry, such as, “How to hire a financial planner,” or, “How to hire an immigration lawyer.”
3 – Exercises – When the value of your service is hard to communicate, give samples. For instance, a life coach might create 5 exercises that enhance joy in your life. It’s important to keep these exercises simple and easy to follow. If you offer 5 exercises, explain exactly when to do them, such as waking up and going to bed plus 3 meals.
4 – Resources – If you offer a service that builds on products people already have, you can suggest the best resources to buy. For example, if you’re a marketing coach specializing in video production, you could put together a list of best places to buy a microphone, software, and public domain music. A lot of people waste money and time with these choices and they’ll be happy to get help. You’ll still be needed to put it all together!
5 – Templates – Everybody wants to save time! Templates not only help your readers save time, but also give them guidance for setting up their own materials without wondering, “Is this what I should be doing?”
If you haven’t looked at your lead-generating program in a while, try some of these ideas to see what happens. I’m betting you’ll get more sign-ups and better quality leads.
Learn more from Cindy Bidar’s Email Marketing Success course.
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