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November 2, 2010 By CathyG 4 Comments

Marketing Lessons from a Las Vegas Casino

slot-machinesSomehow I lived this long without gambling (unless you count the occasional football pool). Never placed a bet on a slot machine.

While I’m here in Las Vegas attending Shine, I spent some time with Jeanette Cates, an established and highly successful Internet marketer.

One of my Seattle friends insisted, “You’ve got to place at least one bet!” and Jeanette agreed to show me the ropes.

Well, I got quite an education – in marketing. Jeanette explained that gambling forces

Some people will never place a bet – not even a small one that they can easily afford to use. They’re totally risk averse or they’re afraid they’ll get hooked.

You can protect yourself by setting limits. Before you place a bet, decide how much loss you will tolerate before you leave and when you’ll decide you’ve won enough and you need to cash out.

If you hit a losing streak, change to a new machine or change the way you bet. For instance, you can bet a different amount per line (don’t ask me to explain).

Most important, follow your intuition. When you feel drawn to a machine, maybe you should play that one. When you feel turned off or just in the wrong mood, don’t play.

No matter how you strategize, you’ll have some great days and some bad days.

Well, here’s what I did. Jeanette guided me to one machine. I added $20. First I won a little but then hit a losing streak. Time to find a new machine.

These machines have themes. Star Trek? Weather? No thanks. Ah – there’s a machine based on the theme from Sex and The City television show! One of my faves. OK, I was drawn to that machine. We transferred our balances. This time I got a bonus play…and some bonus spins of the wheel. Soon my $20 became $75.

My friend who challenged me to place a bet will get treated to a good dinner. And I think I learned about a lot more than gambling..

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Reader Interactions

Comments

  1. Jeanne Kolenda says

    November 4, 2010 at 9:31 pm

    I’ve seen Jeanette in action in Vegas and I’d say you started with the right companion!

    Reply
  2. Sally K says

    November 3, 2010 at 7:22 am

    Too funny…and too true!

    I can just imagine it, and the group. Feel like I know several of them, having interacted online.

    Have a great dinner and toast to all. The lessons from Shine 2010 will be echoing online for years to come!

    Reply
  3. pam ellis says

    November 3, 2010 at 7:10 am

    That exact scenario played out for me at the RESA Stagers convention! I’ve always had a fair share of beginners luck though but couldn’t win anything after that. I can’t wait to hear about Shine!

    Reply
  4. Melanie Kissell says

    November 2, 2010 at 8:52 pm

    Well, are ya hooked now?! 🙂

    Reply

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