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September 19, 2020 By CathyG Leave a Comment

Tell Your Story With Copywriting

storytelling for small business marketing by cathy goodwin

You’ve spent the day revising your sales letter. It’s still not coming together and now you’ve got a day’s worth of catching up.

Or you’ve been postponing your website makeover for months. It’s costing you money and clients…but you don’t know where to start and frankly, you’ve got other things to do.

Or you’ve gotten behind in content creation. Your blog looks a little bare and that white paper might never get finished.

But will a copywriter really deliver value? After all, she’s just putting words on paper.

Here are 3 surprising ways your copywriter will deliver value … and maybe transform your business beyond what you expected.

(1) You’re not paying $2000 for a website. You’re buying a powerful lead generator and client magnet. Your site gets up fast so you stop leaving money on the table. Best of all,  you’ll save many hours dealing with tire-kickers and freebie-seekers.

 

storytelling for a service business to establish your expertise(2) You’re not hiring a wordsmith. You’re hiring a collaborator to co-create your profits.

Starting before you create your program, she helps you identify deal-making benefits your prospects demand and avoid deal-breaking mistakes…and save WEEKS of hair-tearing effort.

 

(3) You’re not buying words and pages. You’re establishing yourself as an authority with a professional, polished online presence.

Mostly, you’re buying FREEDOM. No more spending 30 hours writing a sales letter when your $200/hour clients need you. No more late-night nail-biters to meet a deadline.

 

If this sounds like a better way to grow your business … I’d love to help you make it happen.

Here’s how we can work together:

“Why isn’t this copy delivering results – and how can I turn things around?”  Get solutions so you (or your copywriter) can take purposeful action.

http://mycopy.info/yourtweak

“I’ve got a big project and I need it done NOW and done RIGHT.”   A sales letter to convert prospects to buyers? A website makeover to attract the clients you deserve and desire? A landing page to generate qualified leads for the pipeline? A white paper to demonstrate your authority?  A confident answer to the WHAT’S YOUR STORY question?”

You’re closer than you think! The 90-minute power hour is the first step to getting what you need, when you need it. It’s the first step to done-for-you copywriting or a results-oriented copy coaching call when you want to DIY.

http://mycopy.info/storyconsult

Send a message to http://cathygoodwin.com/contact

OR leave a message at 215-650-7275 (that number is for messages only).

 

ABOUT ME

 

Cathy Goodwin is a copywriter and content strategist. Her superpower is turning

complex potentially boring ideas into fascinating content that your audience will

actually want to read. Many of her clients specialize in financial services,

personal finance, tech, real estate, and business coaching.

 

In her earlier life, Cathy earned an MBA from the Wharton School and made a

sincere effort to enter corporate life. Realizing she was far too maverick, she

earned a Ph.D. at UC Berkeley and spent 20 years teaching in business schools

all over North America.

 

Her first online website focused on midlife career

strategy. She learned copywriting to promote the site and now works exclusively

with online marketing.

 

Cathy has lived all over North America, including Alaska and Canada. She’s

moved so much she’s even published a book on relocation. Now she lives in

Philadelphia with two cats. Her non-work interests include ceramic sculpture,

standup comedy and fitness. She’s a big fan of the WNBA – especially the

Seattle Storm – and tries to ignore the Eagles.

 

Click here to purchase the Kindle version of Cathy’s book, Grow Your Business

One Story At A Time: How Strategic Storytelling Helps You Stand Out and

Succeed in a Crowded Marketplace.

Filed Under: Copywriting Tips

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