5 Tips For A Cool Lead Magnet To Get More HOT Prospects in Your Pipeline

You probably already know this: The best way for service businesses to keep targeted prospects in the pipeline is to grow your optin list and mail to them regularly. To motivate website visitors to sign up so you can grow your optin list, you’ll need a giveaway (often called a lead magnet). Here are some tips to create a cool lead magnet so you’ll motivate more subscribers and ultimately get more clients for your service business.