One of my favorite business activities is working with business owners who are transforming the lives of their clients. When we work on the copy, and when we find their story. they reach even more prospective clients and deliver even more value.
A while back I worked with my client “Juliette.” She runs a money coaching business, working at the intersection between finance and mindset. She was targeting a new market and looking for a new story.
Juliette’s been around a while. She’s a pretty good copywriter herself, but her heart lies elsewhere – helping her clients change their attitudes about money so they feel empowered instead of helpless. She doesn’t want to spend the time on content strategy; she does a lot of marketing at networking events and she needs time to serve her existing clients.
Every so often, Juliette sets up a call so she can work on a particular challenge. Like many business owners who could write their own copy, she recognizes the value of brainstorming. Just speaking your ideas aloud, and telling your story to someone else, will make you see them in a whole new way.
Each time we talk Juliette gets new ideas for her marketing. And we have a good time on the calls.
This week I’m offering specials for you to gain the same types of benefits with a special discounted price.
During your consulting sessions, we can work on:
· Finding your story so you communicate your value easily and get prospects to sign up faster
· Clarifying your story archetype so your marketing becomes simpler, more consistent, and more enjoyable
· Creating authority content so your clients see you as the go-to expert in your industry
· Blueprinting your sales page or website
· Planning your white paper, ebook or lead magnet that builds credibility and develops relationships with your ideal clients
· Enhancing your LinkedIn profile and sketching out some articles (in some markets they really get attention fast)
Here are my recommendations:
(a) Laser Coaching: Just $99 for a 45-minute one-to-one call. Click here.
(b) Video review of your story, website, or sales letter – 50% off with coupon code TWEAK50
Click here.
It’s not on special because it’s already below market, but you can get a more in-depth perspective from the Strategic Intensive. But when you sign up, I throw in one or two courses for free!
