You’ve probably heard the statistic that women make over 85% of the buying decisions. And when I talk to my clients – male and female – many begin, “My ideal client is a woman aged 35-60.
Yet the truth is, most copywriters are male. Many copywriting techniques are based on a model male model. As a result, much online language (and copywriting in general) includes aggressive language, such as “crush,” “kill” and “spearhead.” We used to see a lot of reference to a process “on steroids.”
Let’s face it. Used car marketing doesn’t do much for women. And these days, it turns off a lot of men, too.
That doesn’t mean your copy settles for being bland. “Hey girlfriend” is just as edgy as a Tony Soprano sound bite.
And it doesn’t mean women want their copy dripping in hearts and flowers. Many women use some pretty direct language on their websites and sales copy. Many (including me) gravitate to sports metaphors.
And it doesn’t mean you need 2 sets of copy – one for the women and one for the men. In fact, both male and female contemporary entrepreneurs are demanding more “conscious copywriting.”
The truth is, women process information differently. Among other things, women respond to bonding language and they love being sold with stories.
The expert on this topic is my friend, Lorrie Morgan-Ferrero of Red Hot Copy. Lorrie has spent the past 13 years developing copywriting techniques and marketing strategies to appeal to the female market – without alienating men who might want the same service.
In her own words: “I can honestly say that (for most brands) if you aren’t selling to women, you’re leaving a lot of money on the table.”
Lorrie is holding a free training to show you how to get inside the female mind. She’s one of the few copywriters who’s qualified to teach these strategies so it’s one you won’t want to miss.
==>Join Lorrie next Tuesday, May 10th at 1pm Pacific/4pm Eastern, for a complimentary training:
Selling to Women: Decoding Her Secret Buying Language
Click here to learn more.
If you haven’t heard of Lorrie yet, she’s an award-winning marketer, world-renowned copywriter and creator of “The She Factor.” She’s mastered a copywriting style that rejects the over-hyped marketing you see so often and instead appeals strongly to audiences seeking rational, sensible approaches and warm relationships.
She’s always one of the nicest, most fun people you’ll find on the Internet.
In Lorrie’s free training you’ll discover…
… Strategies to actively relate to women in an online community
… How to avoid alienating men when you still want to reach women
… The secret list of words that work better with women than with men (she usually doesn’t share this on free trainings)
… Easy edits you can use to make your copy more female-friendly
… How to avoid the common mistakes most marketers make (both male andfemale) when targeting today’s audiences
If you resonate with this training just follow your intuition (female!) or go with your gut (male!) and sign up now, because spaces are limited.