“They say I should be telling stories in my business. Frankly, it sounds ridiculous. I’m not about to open up and get vulnerable. Show me how to tell stories that SELL.”
Three ways to work with stories – and discover exactly how to write a story that delivers sales in this video home study course.
Find your client’s backstory…also known as their baggage story.
“What’s really going on in my client’s mind? I’ve created an avatar and identified their demographics…but that’s not enough.”
When you begin working with a business coach or copywriter, you’ll probably be asked, “Who is your ideal client?”
3 qualities of a successful baggage story – this one is told by your clients, not you:
Identifies the problem
identifies the obstacles: “Here’s why I can’t solve this myself”
Shows what they tried: An important indicator of what they’re expecting from you – and what they’re afraid of.
Here’s a fun example from a flower store: a sign saying, “Our plants won’t safe for cats!”
This flower shop clearly knows their audience!
Problem: I’d love to brighten my home with live flowers.
Obstacle: I live in a city in a small apartment and I have cats. The cats will eat the flowers and get sick. I will have a very large vet bill.
Baggage: Tried finding places to put the flowers where the cats can’t reach them. Impossible!
Notice how the store owner enters a conversation in the customer’s mind.SSere’s another one:
Problem: I need a website. I’m SO tired of working with tech people who disappear, taking my passwords with them. I wish I could just do it myself.
Obstacle: I am not a techie and don’t want to learn tech. If I start working with my site I’ll have a half-done, ugly website exposed to the public for the next 6 months.
Baggage: Tried following videos on YouTube, hiring another tech, signing up for video courses.
Got more confused than ever.
Solution: A special course to help business owners DIY their own websites.
Learn more with this free download: Understand what motivates your customer to buy.
Demonstrate your authority without boasting.
“How do I convince prospective clients I deliver great stuff (even though it’s tough to explain what I do and how they’ll benefit)?”
Position yourself as the go-to person, expert and authority … without coming across as arrogant or sleazy. The best story to do this may not be the most obvious…and it’s probably not a “be vulnerable” rags-to-riches story.
Instead, show how you found creative solutions to a problem that’s obviously difficult – not easy or obvious! And add some “aha” moments while you’re at it.
These are the stories YOU tell.
Learn exactly how to build credibility with this course: Take away their reason to say, “I don’t believe you!”
Build a standout brand that’s unique and memorable.
“How can I create an online personality that’s the Real ME: recognizable, confident, and professional (without coming on strong like Tony Soprano or being a cheery Miss Congeniality)?”
I’ve developed a framework featuring 5 story archetypes specifically for small service businesses. You need to show up consistently as YOU – with a story that fits your brand and differentiates you from everybody.
A branding story…
reinforces your business story archetype
shows your strengths and capabilities (not your vulnerable struggling self)
gets listeners to point to your clients and say, “I want what they’re having!”
Learn more: FREE guide to story archetypes (with a quiz to choose YOUR story archetype).
Click here to download.
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