Becoming a copywriter can be a lucrative and satisfying career:
You make a pretty darn good income and live life on your own terms (when you start your career off on the right foot).
You can’t be replaced by an “I’ll write anything” desperate discounter (because you deliver results and cheap copywriters don’t).
You hold the keys to the most essential skill for making money on the Internet (every successful online marketer has studied copywriting, keeps a top copywriter on speed dial or both).
But many talented, energetic people give up on the idea because they think, “It’s beyond me. I just don’t have what it takes.”
Here are the most common myths:
Myth #1: You need to be super-creative to be a copywriter.
Reality: Many copywriters will tell you they rely on research and time-tested formulas.
Your ability to capture what an audience cares about is more important than anything else.
Myth #2: If you’re a good writer you’ll be a good copywriter.
Most copywriters have some facility with words. Certainly, you’ll have a head start if you’re an outstanding wordsmith.
But many copywriters begin with no writing experience at all. Few were English majors in college.
Copywriting is completely different from writing a novel, a poem, or even a how-to book. It’s not a special form of technical writing.
Some copywriters claim that journalism helps you become a copywriter. You learn to write simply and clearly and you learn to ask questions.
But it’s not a good idea to go back to school to study journalism. Just get started on a copywriting career.
Myth #3: You need to spend thousands of dollars (or pounds) on a copywriting course.
Most copywriters I’ve met have never taken those widely advertised high-end courses. They’ve read a lot of books about copywriting and taken a course or two online, usually for a few hundred dollars or less.
The Become A Copywriter program includes a free course on copywriting basics, with links to others that will be useful.
Once you realize that you really want to be a copywriter, you may decide to join a mentorship program or take a course from a high-powered copywriter, by application only. Those courses aren’t cheap and it’s a good idea to wait till you’ve got some traction.
But some successful copywriters have never hired a mentor or taken a course. They just read a lot and studied the work of successful copywriters in their fields.
Myth #4: There are only 3 choices – freelance, work for a company or work for an ad agency.
Working for a private company can be a good way to enter the field. You learn how to make the most mundane products seem appealing to your audience (and to some audiences, ball bearings, and gear wheels are fascinating). Ideally, you’ll be able to start freelancing on the side to get some diversity in your portfolio.
Ad agencies tend to be competitive. You’ll deal with a lot of egos but you get great experience. You learn how to analyze ads and measure conversion rates.
To get a job in an agency, you’ll need to get in front of a creative director and show what you can do. Blogging and social media can be a good way to break in.
Of course, if you live in a small town or don’t fit the mold, you won’t be able to find good jobs in those areas. But you don’t have to live hand-to-mouth or chase jobs online. You can set up a business with copywriting as your core skill. You can build relationships that generate ongoing income.
Myth #5: You must have clients to get clients.
When you get started, you can feel frustrated because prospects want to see your portfolio and get references.
Some copywriters offer to work free or deeply discounted. I don’t recommend ever working for free unless your “client” is your favorite nonprofit and they’re really broke. The samples and references you produce for bargain-hunters may not appeal to high-end prospects.
Another way is to become your own best client. Create landing pages for your own products and for affiliate products. You’ll be able to establish that you know how to create high-converting copy…and you can demonstrate your skills.
Learn more …
Become A Copywriter is a comprehensive multi-media course, covering every aspect of becoming a copywriter.
You’ll discover how to enhance your skills, whether you’re at the basic level or you’re seeking to advance your career.
The course includes a 5-module video copywriting course, a detailed roadmap that takes you step-by-step to a copywriting career, interviews with successful copywriters, and a lot more.
Most courses on Becoming A Copywriter cost anywhere from $297 to $2997.
This course is available at a fraction of those prices … at least for now.
To learn more, visit http://mycopy.info/beacw
Why waste time? If you’ve been thinking about embarking on a career as a copywriter, you can begin today.
About the Author:
Cathy Goodwin has worked with hundreds of business owners over the past decade. She specializes in working with solo-preneurs and independent professionals who want to get more clients online without becoming techies or copywriters … and without straining their stress levels or bank accounts.
Cathy holds an MBA from Wharton and a Ph.D. from University of California, Berkeley, in business. Her career and business consulting activities are based on her 20+ years as a writer, marketing professor and marketer. She is the author of Making the Big Move (New Harbinger 1999), a trade book on dealing with the stresses of relocation, now available online. She has written hundreds of blog posts and articles which appear online.
Cathy lives in Center City Philadelphia with 2 cats and a dog, all rescues.
Learn more at her website: http://CathyGoodwin.com