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Cathy Goodwin, Ph.D.

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May 15, 2021 By CathyG

How To Keep Readers Fully Engaged In Your Story (And The Common Mistake That Makes Them Lose Interest)

Entrepreneurship and small business marketing with storytelling
Thanks to João Silas for sharing their work on Unsplash.

[Read more…] about How To Keep Readers Fully Engaged In Your Story (And The Common Mistake That Makes Them Lose Interest)

Filed Under: also in medium, Copywriting Tips

May 10, 2021 By CathyG

The Entrepreneurial Marketing Paradox: Spend Less And Earn More.

Photo by Dan Dimmock from Unsplash.
[Read more…] about The Entrepreneurial Marketing Paradox: Spend Less And Earn More.

Filed Under: Copywriting Tips

April 28, 2021 By CathyG

“Can’t use stories in MY business…we talk about money!”

storytelling for small business, strategic storytelling

[Read more…] about “Can’t use stories in MY business…we talk about money!”

Filed Under: also in medium, Financial Services Copywriting, Financial services marketing, financial services storytelling

April 27, 2021 By CathyG

How To Go From Story To Sale With These 2 Tips

[Read more…] about How To Go From Story To Sale With These 2 Tips

Filed Under: Copywriting Tips

April 26, 2021 By CathyG

The Superpower Behind Compelling Copy

Copywriting Tip For More Compelling Copywriting

[Read more…] about The Superpower Behind Compelling Copy

Filed Under: Copywriting Tips Tagged With: Copywriting

April 25, 2021 By CathyG

Get This Number Before Beginning Your Website Makeover

Image from Pixabay on Pexels.

[Read more…] about Get This Number Before Beginning Your Website Makeover

Filed Under: website marketing Tagged With: Professional Services Marketing

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Recent Posts

  • A special niche: the “regular customer”
  • How to hire the right copywriter for your business (without wasting money)
  • Why Your Mother Is Not Your Copywriter
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