Too good to share? Or so good you have to wait?
Have you ever had that feeling: This is SO good. I know I shouldn’t share it. It doesn’t support my brand. It might actually hurt me.
But dang, it IS a good story! You want to tell that story!
You want to write about that messy breakup that led to your life coaching business. Or the time your business was heading for disaster. Or how you started your business.
Hopefully, you hold back. Not every story should be shared publicly. Like the way you struggled after a divorce (and thought about entering a monastery to get away from it all). Or the time you did something really, really dumb.
If you come to me with that kind of story, I’ll gently try to dissuade you.
Believe it or not, your urge to tell that story will go away sooner than you expect. You’ll be really, really glad you didn’t.
But I’ll encourage you to share your BEST stuff right now.
Sometimes I’ll get a client who says, “This story is SO good I’m going to save it for later. I want to use it when people will read it….when it’ll have the BEST effect.”
It might be a whole story. It might be a line, a metaphor, or a choice of words. But it’s SO good: it supports your brand, it’s fun to read, and it’s brilliant.
That’s when I want to say, “Don’t hold back!”
Write a memorable blog post. Write a sizzling email. You never know where it’s going to land. You never know who’s going to be reading.
Believe it or not, when you share the good stuff, you’ll get MORE good stuff. It’s not like using up a scarce resource. You’ve got lots of brilliance within you.
Bottom Line: Don’t be afraid to let go. Lose the story you love if it won’t help your brand…and don’t be afraid to spread the story that establishes you as the Most Brilliant Marketer of the Year.
Do you want me to take a look at your story, so you’ll get a better idea of whether it’s helping or hurting?
I’ll take a look and give you a written review for just $99.50. Go to this link and use the coupon code. TWEAK50.
Or we can have a two-week sprint to change your marketing for the better. Click here now to set up a call. weekend!