My newly-released video with copywriting tips – 2 case studies of explaining benefits to create an irresistible offer.
Features are much easier to explain compared to benefits. You know what you’re offering: a certain color object, weekly consultations, a support group or more.
Benefits can be more difficult to demonstrate, because they’re often intangible. Even when you’re promoting a tangible product, often your customers are buying based on emotions. This video shows two examples, based on my clients (with their permission).
It’s the kind of support I provide for my one-on-one clients, as most are too busy to delve into the copywriting component of their marketing. You’ll see how focusing on copywriting also helps clarify your brand and strengthen your message. Listen and watch here and leave a comment or question.
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